Director of Marketing

Responsibilities

• Pipeline & Lead Generation: Design and execute performance-driven marketing strategies to generate a continuous, high-quality pipeline of qualified manufacturing prospects.
• Campaign & Strategy Ownership: Lead multi-channel growth initiatives across email marketing, content marketing, digital advertising, direct mail, and trade association networks.
• CRM & Marketing Technology: Build, optimize, and manage our marketing automation infrastructure. Cleanse and segment prospect data (currently transitioning from spreadsheet tracking into Pipedrive) and establish seamless nurture sequences.
• Industry Engagement & Social Networking: Represent the agency at key industry trade shows, manufacturing conferences, and local business events. Serve as a personable brand ambassador to drive networking and referral partnerships (non-transactional sales capacity).
• Sales Collateral & Enablement: Create and refine high-converting sales materials, pitch decks, client case studies, and digital assets that support the producer team throughout the sales cycle.
• Analytics & Marketing ROI: Establish key marketing metrics, track campaign effectiveness, analyze conversion funnels, and regularly report clear return on investment (ROI) to executive leadership.

Requirements

• Experience: 5+ years of proven B2B growth marketing, demand generation, or performance marketing experience with a track record of driving measurable pipeline revenue.
• CRM & Automation Mastery: Hands-on expertise in CRM setup, pipeline management, database segmentation, and marketing automation systems (experience with Pipedrive or similar platforms required).
• Technical & Analytical Mindset: Ability to extract insights from raw data, optimize conversion pathways, and execute multi-channel campaigns from end-to-end.
• Interpersonal Skills: Outstanding written, verbal, and interpersonal communication skills—comfortable connecting naturally with executives and prospects at industry events.

Preferred

• Prior experience marketing to manufacturing, industrial, middle-market, or complex B2B decision-makers.
• Familiarity with commercial insurance or industry agency management systems (such as AMS360) is helpful, but insurance experience is explicitly NOT required.

Benefits

• Target Base Salary: $80,000 – $90,000 annually (commensurate with experience and proven capabilities).
• Bonus Potential: Additional $10,000 performance bonus based on lead generation goals, plus scalable incentives tied to measurable pipeline and growth metrics.
• Work Schedule: Hybrid flexibility with remote work on Mondays and Fridays.
• Comprehensive Benefits Package:
• Medical, Dental, and Vision coverage
• Company-paid Life Insurance
• 401(k) Retirement Plan
• Generous Paid Time Off (PTO) and paid company holidays