Director, Marketing

Milwaukee, WI (On-site)

$100K/yr – $125K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize cross-channel fan marketing, driving engagement and revenue through integrated campaigns and data-driven optimization.

  • Growth Infrastructure: Develop and optimize cross-channel campaigns for tickets, events, and partnerships using insights and performance data.
  • Brand & Lifecycle: Align brand storytelling with the consumer lifecycle, driving fan engagement and retention through CRM and digital channels.
  • People & Leadership: Build and mentor a high-performing team, set KPIs, and report directly to senior leadership.

Job Description

Responsibilities\n
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  • Lead the development and execution of integrated marketing strategies that drive fan engagement, brand affinity, revenue growth, and organizational objectives.
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  • Develop and oversee comprehensive marketing campaigns that support ticket sales, premium products, events, partnerships, community initiatives, and other key business priorities.
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  • Partner cross-functionally with internal stakeholders to align marketing efforts with organizational goals and ensure consistent execution across all consumer touchpoints.
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  • Utilize consumer insights, market research, and performance data to inform strategy, optimize campaigns, and identify opportunities for growth.
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  • Manage marketing budgets, resources, agency relationships, and project timelines to maximize efficiency and return on investment.
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  • Establish and monitor key performance indicators, providing regular reporting and strategic recommendations to senior leadership.
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  • Lead, mentor, and develop a high-performing marketing team while fostering a culture of innovation, collaboration, accountability, and continuous improvement.
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  • Stay current on industry trends, emerging technologies, and best practices to enhance the organization's marketing capabilities and competitive position.
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Milwaukee Bucks, LLC. logo

Milwaukee Bucks, LLC.

3.9 Glassdoor

Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.

Founded in 2015
Roseland, New Jersey, USA
90K employees (2,893 in marketing)
74% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
81.6M
Monthly Google Ads Budget
$4.1M
Traffic Source Mix
Search
14.1%
Direct
70.3%
Referral
12.4%
Social
2.1%
Paid
0.8%

Headcount Trend

Current headcount: ~91.9K

Marketing Team

Marketing Team Size
1,977 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$17.1B
Last Raise
$7.1B
Post IPO Debt, 5 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $7.1B
  • May 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

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