Director of Marketing

Responsibilities

• Lead the team: Hire, manage, and develop marketing staff and vendors.
• SEO and AEO: Own organic search. Grow rankings and traffic, and get JVM cited in AI answers from ChatGPT, Google AI Overviews, Perplexity, and others.
• Content: Create and direct blog, video, social, and email content built to rank, get cited, and convert.
• AI and automation: Build AI agents and automated workflows for lead capture, nurture, follow-up, and content production.
• Tech and CRM: Own HubSpot, Salesforce, and the rest of our marketing tech stack, including integrations, data flow, lead routing, and attribution.
• Email and nurture: Run lifecycle campaigns that move leads to pre-approval, and campaigns that engage with past clients to keep them coming back to us for future purchases or refinances.
• Website: Improve conversion rate, speed, and UX on JVMlending.com through ongoing testing.
• Retargeting: Build and manage retargeting campaigns with a budget of up to $15,000 per month.
• Analytics: Track lead volume, lead-to-pre-approval rate, and conversion by source, and act on the results.
• Compliance: Keep all campaigns within mortgage advertising rules (TILA/Reg Z, RESPA, TCPA, CAN-SPAM, UDAAP, and state/NMLS requirements).

Requirements

• 4+ years’ experience in digital marketing
• A portfolio of original campaigns and content showcasing your creativity and skill
• The ability to create content yourself (writing, video, visuals), not just manage people who do
• Experience managing people as a director, #2, or team lead
• A track record of growing organic lead volume, with numbers to show it
• Deep SEO knowledge and a tested approach to AEO
• Hands-on experience with AI tools, automation platforms, and AI agents
• Strong CRM, integration, and analytics skills
• Mortgage or financial services marketing experience is a plus, especially on the compliance side

Benefits

• health, 401(k), PTO, etc.