Director Marketing, Education

Responsibilities

• - Establish a marketing structure within U.S. News Education to lead demand generation. The marketing strategies would include:
• - Develop, execute, and measure the performance of best-in-class marketing campaigns including email nurture programs.
• - Identify opportunities for thought leadership through:
• Newsletters
• Webinars
• Social media
• Blogs
• - Develop display advertising for U.S. News education solutions.
• - Sponsorship opportunities for U.S. News education solutions.
• - Lead our events/conference strategy and work closely with sales teams to plan and execute on pre-conference and post-conference marketing.

Requirements

• - Minimum of ten years of similar or related experience in marketing roles inclusive of a minimum of five (5) years of progressive leadership roles in a B2B company.
• - Established relationships with key university executives.
• - Bachelor's degree required in a related field.
• - Excellent communication and presentation skills and the ability to effectively convey ideas to stakeholders.
• - Results-oriented mindset with self-motivation.
• - Strong interpersonal, communication and analytical skills.

Preferred

• MBA degree
• Experience working with Zoho

Benefits

• - Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
• - Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers