Director of Marketing - Brand Events | Hybrid - Schaumburg, IL

Responsibilities

• Set overall brand strategy and establish strategic, integrated campaigns to achieve business objectives; drive initiatives tied to the brand marketing functions including quarterly and yearly messaging/marketing planning and refreshes.
• Responsible for managing the branding process, driving efficiencies and ensuring quality for all assets that drive in market performance; oversight of brand guidelines, positioning and overarching creative development.
• Partner with internal marketing departments, operations departments and agencies to create a cohesive brand marketing strategy; work with compliance to ensure marketing flows and collateral are to Perdoceo standards.
• Oversee all institution events, managing entire planning process including event logistics, communications, branding and staffing.
• Manage internal communications ensuring marketing and broader teams understand each institution’s brand positioning and messaging tactics
• Lead organic social team fostering engagement with current and prospective students alike while storytelling each institutions value propositions.
• Proficiently manage financial projections and operate within budget
• Serve as a key brand liaison for all internal clients and external media contacts
• Supervise team member projects to be completed on time and on budget
• Work collaboratively with university departments and key employees within those areas to problem solve and provide the optimal brand marketing output

Requirements

• Bachelor’s degree in business, marketing or relevant degree.
• Minimum 7 years of brand marketing experience; agency experience a plus.
• Self-motivated individual with an ability to navigate a complex, multi-layered, matrixed organization and create a collaborative environment among cross-functional departments.
• Experience with marketing strategy and marketing plan development.
• Ability to successfully manage multiple complex projects simultaneously.
• Strong ability to identify market trends and influences addressing prospective student needs and opportunities.
• Must be comfortable presenting and communicating to all levels of management and have the ability to coordinate feedback from internal and external cross functional teams
• Superior organizational skills to establish/maintain productive cross-functional relationships in a collaborative team-based environment.
• Excellent written and verbal communication skills (including presentation and facilitation)
• Ability to work in a fast-paced, results and deadline driven environment.

Benefits

• Salary Range between $99,000 and $140,000 per year
• Paid time off
• Paid sick leave
• Paid holidays
• Comprehensive medical, pharmaceutical, dental, and vision benefits
• Health savings and flexible spending accounts
• 401(k) savings plan with company match
• Employee Stock Purchase Plan (ESPP)
• Company paid life insurance and disability insurance - subject to eligibility
• Company paid tuition assistance -- subject to eligibility and approval