Director of Communications & Marketing
Carbon Mapper
USA (Remote)
$200K/yr - $230K/yrIn-houseFull-timeDirector/executive15+ years exp.
7 hrs ago
Director of Marketing and Communications
Honolulu, HI (On-site)
$110K/yr – $125K/yrDirector/Executive5+ years expFull time
Posted 1 day ago
Job Summary
Own and drive Roberts Hawaiʻi's marketing and communications agenda across strategy, digital growth, corporate PR, and brand storytelling, with oversight of campaigns, content, and team performance.
- Lead marketing strategy and digital growth
- Manage corporate communications and media relationships
- Guide social media, branding, and content
Job Description
Responsibilities
- Marketing Strategy and Digital Growth
- Develop and execute integrated marketing strategies that increase brand awareness, customer acquisition, and direct bookings.
- Lead digital marketing, including Google Ads, SEO, social media advertising, email marketing, and emerging channels.
- Leverage AI and automation to streamline campaign planning, content creation, reporting, and routine workflows, enabling the team to scale marketing initiatives efficiently.
- Oversee campaigns from concept through execution, including budgets, creative development, and performance measurement.
- Partner with teams and vendors to improve website content, user experience, and online booking conversions.
- Support product launches, seasonal promotions, and initiatives across business lines; monitor tourism trends, booking behaviors, and AI-powered travel discovery.
- Corporate Communication and Public Relations
- Develop external communications strategies that strengthen Roberts Hawaiʻi’s brand and reputation.
- Write and coordinate press releases, corporate announcements, executive messaging, and external communications materials.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field, or equivalent experience.
- Minimum of five (5) years of progressive experience in marketing, communications, or public relations.
- Experience leading marketing campaigns, digital advertising, and content development; previous supervisory or team leadership experience.
- Excellent writing, editing, verbal communication, and presentation skills.
- Strong understanding of social media, digital marketing, SEO, and marketing analytics.
- Experience developing press releases, corporate messaging, or public relations materials.
- Strong organizational, project management, and analytical skills; ability to work independently and deliver results.
Preferred
- Project Management Professional (PMP)
- Certified Business Analysis Professional (CBAP)
- Lean Six Sigma Green Belt or Black Belt
- ITIL Foundation Certification
- Prosci Change Management Certification
- Certified Scrum Master (CSM) or Agile certification
- Five to seven (5–7) years of experience, preferably in tourism, hospitality, travel, or entertainment
- Knowledge of Hawaiʻi’s visitor industry and tourism distribution channels.
- Experience with Google Analytics 4, Google Ads, Meta Ads Manager, and email marketing platforms.
- Experience with media relations, crisis communications, and reputation management.
Robert's Hawaii, Inc.
We are Hawaii’s largest employee-owned tours and transportation company, providing the highest quality transportation services operated by Robert’s Tours & Transportation (PUC#821). We provide a wide variety of sightseeing tours, entertainment, and excursions in a safe and service-focused manner delivered by employees who perpetuate the unique culture of Hawaii.We began servicing visitors in Kauai in 1941, and now, more than 80 years later, we have expanded to the four major islands of Oahu, Maui, Kauai, and Hawaii Island (the Big Island). We pride ourselves on the fact that so many visitors around the globe have not only spent their vacations with us but have also joined us on return trips and recommended us to their friends and families. We greatly appreciate the many travel industry partners we’ve made over the years, including travel agents, meeting planners, destination management companies, and escorted tour providers.Our commitment has always been to our customers, and we consistently strive to offer first-class service with a genuine aloha spirit.Roberts Hawaii is also affiliated with a wide variety of business and community associations such as the Hawaii Transportation Association, National Tour Association, Japanese Chamber of Commerce, American Marketing Association, Meeting Planners International, Sales & Marketing Executives, Hawaii Lodging and Tourism Association, Hawaii Visitors & Convention Bureau, SKAL, and Hawaii Sales & Marketing Association.Our core values are lokahi, kina’ole, malama, kuleana and ha’aheo, which translate to teamwork, flawless, to care for, responsibility and pride.
Salaries
Posted range
$110K/yr – $125K/yr
Taken straight from the job posting.
Marketing Communications median pay in the United States
Most pay falls between $68K and $116K. Based on 1,002 salaries.
Marketing Team
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Google Ads Budget
$937
Links
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