Responsibilities

• Strategic Planning & Brand Stewardship - 20% Translate the Institute's 5-year strategic plan into a cohesive communications architecture with clear goals, audiences, channels, and metrics Establish and enforce brand standards, ensuring consistency in voice and visual identity across all Institute outputs Serve as the Institute's primary communications strategist in close coordination with the Executive Director and Faculty Director Coordinate with Questrom central marketing and BU central communications to amplify Institute work while maintaining a distinct Institute identity Manage reactive and proactive communications and reputation stewardship, including communications related to all topics aligned with the Institute's mission Own communications performance metrics; report regularly to leadership on reach, engagement, and strategy effectiveness; use data to adjust approach
• Research Translation & Public-Facing Content - 20% Partner with Institute faculty and researchers to translate academic work into compelling content accessible to practitioners, policymakers, journalists, and broader public audiences. Specific responsibilities include: Develop vehicles for disseminating research findings, including written briefs, op-ed pitches, social content, and media outreach Commission and edit public-facing content that bridges academic rigor and public accessibility Build and maintain relationships with relevant media outlets, journalists, and policy organizations to extend the Institute's research reach Coordinate with BU's Office of Research communications team and The Brink (BU's research news platform) to amplify faculty work Position the Institute as a credible, accessible resource on business, markets, and society for non-academic audiences
• National Visibility, Media Relations & Reputation - 20% Develop and execute strategies to elevate the Institute's profile at the national level. Specific responsibilities include: Manage proactive media relations: pitch stories, respond to press inquiries, draft press releases, and build relationships with journalists covering business, policy, economics, and higher education Identify and pursue placement opportunities for the Executive Director, Faculty Director, and affiliated researchers in national media and public conversations Develop crisis communications and reputation management protocols for issues that may arise given the Institute's engagement with contested business and policy topics Represent the Institute's communications interests at relevant conferences, events, and professional networks Track and report on national visibility metrics and adjust strategies over time
• Social Media & Digital Presence - 20% Own and manage the Institute's digital presence and social media strategy. Specific responsibilities include: Develop and execute a social media strategy with primary emphasis on LinkedIn, Instagram, and other channels appropriate to the Institute's practitioner, student, and policy audiences Manage day-to-day content creation, scheduling, and community engagement across platforms Manage the Institute's website, ensuring content is current, well-organized, and optimized for search and target audiences Manage the Institute's CRM and email marketing infrastructure for audience segmentation and newsletter distribution Track digital performance metrics and use data to inform ongoing strategy
• Event Marketing & Communications - 10% Develop and execute marketing and communications strategies for Institute programming. Specific responsibilities include: Create integrated marketing campaigns for public convenings, conferences, podcast tapings, and executive education programming Manage promotional timelines, registration communications, and post-event follow-up in coordination with the Questrom central events team Ensure event marketing is integrated into the Institute's broader communications calendar and audience development goals Support Is Business Broken? podcast promotion, including the annual live taping at the WBUR Festival and other special events
• Stakeholder & Partner Communications – 10% Produce targeted communications for board members, donors, and institutional partners. Specific responsibilities include: Draft and manage communications to board members, major donors, BU leadership, and key institutional partners Support the Executive Director with development-related collateral, impact reports, and donor briefing materials Manage sponsor recognition deliverables and partner communications for Institute programming Serve as the Institute's communications liaison to the broader Questrom and BU community Produce practitioner and alumni network communications that build and sustain the Institute's external community Develop the institute’s annual report to be publicly shared on the website and via appropriate external channels