Responsibilities

• Oversee marketing and creative teams with an emphasis on supporting employee development, maximizing efficiencies, ensuring best practices, and meeting both individual and association goals.
• Develop and implement strategic marketing and communications plans to achieve association goals for events, membership and competitions.
• Develop and manage marketing and creative operating budgets.
• Lead all organization communications strategies and talking points, including crisis communications.
• Oversee all promotional activities, including online, social, print, and direct email.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Encourage team creativity and cross-departmental collaboration.
• Communicate resources and benefits to create member loyalty, drive retention and improve new member acquisition.
• Guide the marketing team in identifying and applying best practices in association, B2B and B2C marketing.
• Identify and apply metrics for success across marketing efforts.

Requirements

• Experience in either B2B or B2C marketing. The ideal candidate will have experience in both or experience managing multiple brands with different brand voices.
• Passion for supporting small and independent breweries, their products, and the communities they serve. Industry experience a plus, but not required.
• Demonstrated success leading, coaching and developing direct reports, setting clear expectations, providing regular feedback, and fostering opportunities for growth and success.
• Strong ability to bring energy, creativity, and fun to the workplace while maintaining professionalism and setting a clear vision for a team.
• Excellent strategic planning and budgeting abilities.
• Strong self-motivation and ability take ownership, while knowing when to seek input or delegate.
• Outstanding ability to develop positive relationships and build collaborative relationships with peers across all organization divisions.
• Ability to manage agency partners.
• Ability to think strategically and anticipate organizational needs.
• Excellent written and verbal communication skills and poise for communicating with a variety of audiences.

Benefits

• group medical, dental, and vision insurance
• flexible spending plans
• supplemental insurance
• 401k retirement plan with match
• professional development support
• access to resources through our Employee Assistance Program (EAP)
• RTD EcoPass