Responsibilities

• Enrollment Marketing and Campaign Strategy
• Build an annual campaign plan designed to increase awareness of APR among Boston families and generate prospective-family interest.
• Define target audiences, priority neighborhoods, campaign channels, timing, and investment strategy.
• Translate APR's academic programs and student opportunities into clear, compelling messages for families.
• Develop cohesive campaign concepts that carry consistently across multiple channels.
• Lead development of campaign messaging, copy, visual identity, and creative assets.
• Ensure consistent messaging and branding across advertising, digital, print, community outreach, and other channels.
• Manage the enrollment marketing calendar from planning through launch and ongoing execution.
• Coordinate with APR teams to gather content, materials, and approvals needed to execute marketing campaigns.
• Support in moving families through enrollment funnel from awareness of APR, to application, accepting an offer, completing registration, and ultimately enrolling at the school. This could include, but is not limited to, supporting Director of Enrollment and Family Engagement with family outreach and tours, and student onboarding

Requirements

• 3–5 years of experience in marketing, communications, or a related field; nonprofit or education experience a plus.
• Demonstrated success developing and executing multi-channel marketing or communications campaigns.
• Strong writing, editing, and storytelling skills with the ability to tailor messages for diverse audiences.
• Experience managing vendors, agencies, and external partners.
• Familiarity with paid media strategy and digital advertising platforms.
• Experience managing social media and digital platforms including LinkedIn.
• Exceptional organizational skills and attention to detail, particularly in managing complex logistics and timelines.
• A collaborative, mission-driven approach and genuine commitment to APR's students and community.

Preferred

• Bachelor's degree preferred.