Responsibilities

• Develop and oversee a network-wide marketing and communications strategy aligned with Dayspring Academy’s mission, vision, and organizational goals.
• Advise executive leadership on marketing, branding, public relations, and community engagement.
• Develop annual plans and measurable goals that support learner enrollment, staff recruitment, fundraising, and organizational growth. Use data and stakeholder feedback to assess results and adjust strategies.
• Establish Dayspring Academy’s voice, messaging, brand standards, and communication guidelines. Oversee the appropriate use of its name, logo, imagery, video, and written materials.
• Ensure consistent, professional communication across campuses, departments, and platforms, and increase public awareness of Dayspring Academy’s programs, accomplishments, and community impact.
• Partner with enrollment, campus, and Human Resources leaders to identify recruitment needs and develop targeted campaigns.
• Communicate Dayspring Academy’s academic programs, arts-based environment, learner opportunities, culture, benefits, and career opportunities to prospective families and employees.
• Develop advertisements, testimonials, videos, career materials, and social media campaigns, including targeted outreach for hard-to-fill positions.
• Monitor campaign performance and refine outreach to strengthen enrollment, hiring, and Dayspring Academy’s reputation.
• Direct the strategy and production of website content, newsletters, social media, videos, photography, graphics, and other digital communications.

Requirements

• All employees must be fingerprinted and pass a background screening process by the Clearinghouse. https://info.flclearinghouse.com
• Bachelor’s degree in Marketing, Communications, Public Relations, Business, Journalism, Education, or a related field.
• 3-5 years professional experience in marketing, communications, public relations, community relations, fundraising, recruitment, or a related field.
• Demonstrated experience developing and implementing strategic marketing or communications initiatives.
• Strong written, verbal, interpersonal, and presentation skills.
• Strong project management and organizational skills.
• Experience managing multiple projects, deadlines, stakeholders, and priorities.
• Experience with digital marketing, social media, content development, and multimedia communications.
• Ability to establish and maintain effective relationships with community partners and organizational stakeholders.

Preferred

• Experience in education, nonprofit, charter school, or community-based organizations.
• Experience leading fundraising campaigns or capital campaigns.
• Experience with enrollment or student recruitment marketing.
• Experience managing a marketing or communications team.
• Experience developing organizational branding and strategic messaging.
• Experience managing marketing budgets and external vendors.

Benefits

• Medical, Dental, Vision, Additional Insurance, PTO, and Paid Holidays