Responsibilities

• Lead and manage the Marketing and Communications teams responsible for consumer marketing, social media, internal communications, corporate communications, content creation, and media relations across all regions within the health system.
• Develop and execute comprehensive marketing and communication strategies that align with the health system's objectives and drive brand awareness, engagement, and growth.
• Oversee the creation of high-quality content, including written, visual, and digital materials, ensuring alignment with the health system’s voice and mission.
• Manage and optimize the health system’s social media presence, fostering engagement and promoting key initiatives.
• Cultivate strong relationships with media outlets, securing positive press coverage and managing crisis communication when necessary.
• Collaborate with cross-functional teams, including clinical, operations, and leadership, to ensure cohesive messaging and consistency across all communication platforms.
• Drive internal communications efforts to ensure clear, transparent, and engaging messaging for employees at all levels within the organization.
• Measure and analyze the effectiveness of marketing and communication campaigns, providing actionable insights and continuous improvement recommendations.
• Stay current on industry trends, best practices, and emerging technologies, applying knowledge to keep the health system's marketing and communications initiatives innovative and impactful.
• Lead and mentor a diverse team of marketing and communications professionals, promoting a collaborative and high-performance culture.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or related field. A master’s degree is strongly preferred.
• 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role, preferably in the healthcare or health systems industry.
• Knowledge & Skills: Demonstrated experience in overseeing large-scale marketing campaigns, media relations, social media strategy, and content development.
• Knowledge & Skills: Strong knowledge of integrated marketing strategies, corporate communications, and crisis communication management.
• Knowledge & Skills: Exceptional leadership skills with the ability to manage and develop teams across multiple functions and regions.
• Knowledge & Skills: Excellent written, verbal, and interpersonal communication skills.
• Knowledge & Skills: Proven ability to collaborate with senior leadership and other stakeholders to achieve organizational objectives.
• Knowledge & Skills: Strong analytical skills with experience measuring campaign effectiveness and optimizing strategies for better outcomes.
• Knowledge & Skills: Familiarity with healthcare industry trends, regulations, and the evolving digital landscape.
• Knowledge & Skills: Ability to work in a fast-paced, complex environment while managing multiple priorities.