Director of Marketing and Business Development

Responsibilities

• Is the individual primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility.
• Manages and directs the staff in the Marketing and Business Development Department.
• Provides administration with summaries and recommendations from market research evaluations.
• Coordinates the production and placement of advertisements.
• Integrates the hospital’s mission and “Guiding Principles” into daily practice.
• Key responsibilities include managing and strategically directing all the functions of the Marketing and Admissions department, developing individual clinical liaison goals and monitoring results for sales calls, referrals, admissions, and out-patients visits, develops, and conducts ongoing marketing/sales training for marketing teams.

Requirements

• Three to five years current experience in healthcare required, preferably in a hospital setting or sales.
• Strong background in client services and relationship management preferred.
• Supervisory/leadership experience required.
• Current, valid, and active driver’s license, auto insurance, and clean driving record required.
• Ability to travel using publicly available air and ground transportation.
• Bachelor’s degree in healthcare field, marketing, or related field preferred.
• Licensed as a Social Workers, Nurse, PT, OT, or SLP preferred.

Preferred

• Pharmaceutical sales experience a plus.
• Experience working in the medical environment promoting programs and services.
• Ability to build strong relationships in an assigned territory utilizing clinical and selling skills.
• Passionate patient advocate assisting in the referral to admission process.
• Strong clinical skills with a mindset for business development.