Responsibilities

• Assess what's working in Burro's current marketing efforts and build a clear strategy and infrastructure roadmap to scale qualified pipeline: systems, team, and execution.
• Sharpen and evolve our brand positioning and messaging across a technical multi-persona audience of growers, ag and industrial operations leaders, and dealers.
• Own demand generation: expand and professionalize campaigns across digital, field/trade shows, content, and partnerships to drive qualified pipeline.
• Partner closely with Sales to align marketing programs with revenue targets and pipeline goals.
• Mature the marketing tech stack,reporting, and attribution models to measure what's working and cut what isn't.
• Manage external agencies, freelancers, and a growing in-house team as the function scales.
• Represent the Burro brand at industry events, trade shows, and in the field with growers, translating authentic customer insights into marketing narrative
• Balance long-range brand and category strategy with the tactical, hands-on work needed at an early-stage company.

Requirements

• 7+ years in marketing, with direct experience scaling a marketing function beyond its early foundation at an early-stage or high-growth company.
• A track record of being both strategic and tactical: you can set the roadmap and also execute the campaign, or run the event yourself.
• Experience building demand generation and brand programs in a technical, B2B, or industrial/agricultural context (or comparable complex-sale environment).
• Comfortable operating with limited resources and ambiguity, and a bias toward shipping and iterating over perfecting.
• Strong written and verbal communication skills, with the ability to translate technical robotics/autonomy concepts for a non-technical audience.
• Willingness to spend time in the field with growers and operations teams to understand the product and the customer firsthand.
• Genuine excitement about agriculture, robotics, and Burro's mission.
• Experience with tools like HubSpot

Preferred

• Early-stage startup experience or a strong affinity for thriving in a fast-paced, high-growth startup environment.
• A blend of in-house brand/growth leadership alongside early-career agency experience.
• Direct experience marketing robotics, autonomous systems, agtech, heavy machinery, or industrial solutions.
• Experience building co-marketing programs, enablement tools, or messaging for third-party dealer and distributor networks.
• Hands-on familiarity with modern B2B marketing stacks (e.g., HubSpot, Salesforce, Google Analytics, digital ad platforms).
• Track record of leveraging customer case studies, field stories, and earned media/PR to build category authority.

Benefits

• Competitive salary and benefits package (medical/dental/vision)
• 401K Plan
• Early-stage equity
• Unlimited PTO
• Paid parental leave