Director of Marketing Analytics, Performance Marketing

Responsibilities

• Analytical Vision and Strategy: Define and communicate the analytical vision and standards for performance marketing analytics at the department level.
• Analytical Vision and Strategy: Build enterprise partnerships to align analytical needs, identify cross-functional opportunities, and develop shared data and analytical resources.
• Analytical Vision and Strategy: Participate in strategic planning and project evaluation to lend analytics expertise to intake, prioritization, tradeoffs, and long-term plans.
• Business Insight and Decision Support: Build deep understanding of marketing and business evolution; translate implications into clear opportunities, risks, and recommendations for senior leaders.
• Business Insight and Decision Support: Review and calibrate analytical outputs to ensure clear causal storytelling, articulation of uncertainty, and actionable recommendations.
• Business Insight and Decision Support: Champion data-driven decision making and influence how leaders consume and act on insights.
• AI-Driven Decisioning: Set the vision for how AI should be used within performance marketing analytics to improve decision quality, team effectiveness, and business impact.
• AI-Driven Decisioning: Establish standards for the responsible and effective use of AI in analytical workflows, insight generation, and stakeholder decision support.
• AI-Driven Decisioning: Identify and scale practical applications of AI that enhance how analytics prioritizes work, develops insights, and supports marketing strategy.
• Talent and Organizational Leadership: Drive talent strategy, including organizational design, succession planning, and leadership pipeline development.

Requirements

• Experience: 10+ years of experience in marketing analytics or a directly related domain, with meaningful time managing managers or teams of analysts and owning the quality of their output.
• Decision partnership: Demonstrated ability to partner with strategy leads and business owners to turn data and research into clear insights that drive decisions, not just reports that get read and filed.
• Finance and growth fluency: Comfortable working alongside Finance, interpreting business performance data, and framing recommendations in terms of CAC, LTV, and ROI.
• Service business context: Background in a conversion-driven service business, financial services, insurance, SaaS, or banking, where the company's success depends on acquiring and retaining customers. Experience in CPG or physical product marketing is not a substitute for this context.
• Standards and governance: Track record of setting standards for analytics quality and delivery, including governance frameworks, output calibration, and stakeholder communication norms.
• Team building: Experience building and leading a multi-layer analytics organization from an early stage, including hiring and developing managers.
• Executive communication: Demonstrated ability to present complex analytical findings to senior leadership and drive alignment on recommended actions.
• AI tooling: Working comfort with AI tools, and experience applying LLM-assisted workflows to analytical work.
• Education: Bachelor's degree in a quantitative field required; Master's degree preferred.

Preferred

• Experience influencing enterprise analytics strategy across multiple functions or business units.
• Hands-on analytics experience across a broad range of marketing channels, including search, programmatic media, social media, SEO, AEO, GEO, email, and direct mail.
• Hands-on experience using large language models, automated insight generation, or AI-assisted workflow tooling to improve team productivity and analytical output.
• Experience in Property and Casualty insurance or financial services specifically.
• Experience owning vendor relationships across analytics tools, platforms, and agencies.

Benefits

• Great Company: At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly evolving to stay ahead of their needs.
• Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career and your potential in mind. You'll have access to industry leading training, certification, career mentorship and coaching with supportive leaders at all levels.
• Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action, and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging that values different perspectives.
• Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health, and financial future, including market-competitive compensation, a 401K savings plan vested from day one with a 6% match, performance and recognition-based incentives, tuition assistance, mental healthcare, fertility and adoption assistance, and the GEICO Flex program offering up to four weeks of remote work per year.