Responsibilities

• Lead data-driven strategies to optimize channel performance
• Own marketing operations frameworks that enable efficient campaign execution and scalability
• Partner with Performance Marketing, CRM, and Ecommerce teams to maximize CPS efficiency and growth
• Oversee the DTC customer database (CRM/CDP),), including data integration and use case development
• Define and operationalize a unified customer data model across online and offline channels, ensuring a unified, actionable view of the customer
• Partner with external database vendor and internal data engineering team to ensure scalable data pipelines and real-time insights
• Develop advanced segmentation strategies based on behavior, purchase history, and engagement signals
• Enable personalization at scale across digital and offline touchpoints
• Acting as the primary point person responsible for maintaining and growing the DB partner relationship as well as managing project timelines, workstreams, and deliverables
• Analyze performance across paid media, email/SMS, website, and direct mail campaigns

Requirements

• 8–12+ years of experience in DTC, ecommerce, or customer-centric marketing analytics
• Proven success driving measurable growth in acquisition, retention, and LTV
• Deep experience in database marketing, CRM/CDP environments, and customer segmentation
• Strong background in predictive modeling and statistical analysis (Python, R, or similar)
• Advanced SQL skills and experience with BI/visualization tools (Tableau, Power BI, Looker)
• Hands-on experience with both digital performance marketing and direct mail programs
• Experience with attribution modeling and incrementality testing in a DTC environment
• Demonstrated leadership experience managing key relationships within/outside marketing, teams and cross-functional initiatives

Preferred

• Experience in subscription or high-growth DTC brands
• Familiarity with marketing platforms (e.g., Meta, Google, email/SMS platforms like Hubspot)
• Knowledge of identity resolution and first-party data strategies in a privacy-first landscape