Director, Market & Client Communications

Responsibilities

• Develop and execute integrated external and go-to-market communications strategies that support Foley’s client development, sector, practice, talent acquisition, recruiting, and market growth priorities.
• Direct and manage agency and external supplier support, including setting priorities, briefing and coordination across geographies, and managing communications budget and spending.
• Shape and steward Foley's market-facing narrative, ensuring that messaging clearly communicates the firm's differentiators, expertise, culture, and client value.
• Oversee public relations, awards nominations, rankings submission process, creative, social media, and content strategy to advance go-to-market and practice priorities, elevate the firm’s capabilities and perspectives, and strengthen its visibility through timely, relevant market commentary.
• Partner with Business Development, Client Development, sector leaders, practice leaders, attorneys, Talent, and Recruiting to create communications plans that advance revenue growth, client engagement, lawyer visibility, employer brand strategy, law student recruiting communications, and lateral recruiting campaigns.
• Develop internal sales-enablement communications, including market updates, campaign summaries, capability talking points, and materials that help lawyers, business professionals, partners, and client-facing teams understand Foley’s market activity and activate the firm’s go-to-market strategy.
• Lead thought leadership strategy, editorial planning, and content development tied to priority industries, practices, client needs, market opportunities, talent positioning, and brand storytelling needs.
• Identify and elevate high-impact stories, insights, matters, client issues, lawyer perspectives, and people-related proof points through proactive public relations, profile-raising, and content opportunities that reinforce Foley’s market position and talent value proposition.
• Develop messaging, talking points, media materials, bylined articles, alerts, client-facing content, social media content, website copy, recruiting-adjacent brand content and blog posts, internal market updates, and other external or go-to-market communications as needed.
• Partner with digital, creative, social media, events, rankings, marketing technology, Talent, and Recruiting to deliver integrated campaigns across appropriate external channels.

Requirements

• Bachelor's Degree required.
• Minimum of fifteen (15) years of strategic marketing communications and brand experience, including integrated plans across content strategy, public relations, digital, social media, SEO, and internal communications required.
• Impeccable written and verbal communications skills, with the ability to effectively tailor communications for different stakeholders and audiences.
• Collaborative relationship builder with the interpersonal skills to work well across the Business Development & Marketing Communications function and wider firm, build trust with stakeholders, and create consensus around new programs and initiatives.

Preferred

• Law firm experience strongly preferred.