Director, Integrated Strategy

Responsibilities

• Brand Strategy Delivery (75%)
• Develop assigned components of brand strategy, including audience insight, positioning inputs, value proposition, brand character, narrative frameworks, messaging and creative strategy.
• Translate research, proprietary data, cultural context, category dynamics, and customer understanding into hypothesis-based insights and clear strategic implications.
• Lead the development of creative briefs, strategic narratives, workshop agendas, and working-session materials, with VP guidance at key decision points.
• Partner with core cross-functional team members throughout creative platform and experience-driven tactical solution development to clarify the strategy, provide constructive input, and help ensure the work remains connected to the agreed brand direction.
• Independently manage defined brand-planning, launch, lifecycle, research, or strategic workstreams while keeping the VP informed of decisions, risks, and areas requiring escalation.
• Present assigned work to clients and internal teams with a clear rationale and actionable recommendation.
• Day-to-Day Strategic Integration (25%)
• Coordinate day-to-day strategic inputs across Brand, Medical, OCX, Content, Analytics, and other relevant partners, following the overall strategic direction established with the VP.
• Help clarify roles, sequencing, dependencies, and next steps, so specialist contributions are timely, connected, and reflected in the work.

Benefits

• Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)