Director of Integrated Search

Responsibilities

• Own and execute Honeydew’s organic search strategy end-to-end — from technical infrastructure to content architecture to link authority
• Build topical authority frameworks in dermatology, skincare, and telehealth that compound over time
• Drive large-scale content production: briefing, AI-assisted drafting, editing, publishing, and ongoing optimization
• Conduct competitive analysis and keyword research with a focus on high-intent, acquisition-driving queries
• Partner with engineering on site speed, Core Web Vitals, structured data, and crawlability
• Own technical SEO hygiene: schema markup, JSON-LD, canonicalization, indexation, and internal linking architecture
• Lead Honeydew’s strategy for showing up in AI-generated answers across ChatGPT, Perplexity, Claude, Google AI Overviews, and emerging platforms
• Structure content to be LLM-friendly: passage-level optimization, conversational formatting, semantically rich answer blocks
• Build and own AI citation tracking and reporting – establish baselines, set targets, iterate
• Test content formats, structures, and distribution approaches that improve citation rates across AI surfaces

Requirements

• 5–7+ years of search experience with a strong organic foundation and demonstrated track record of driving acquisition growth
• Deep technical SEO expertise: site architecture, structured data, Core Web Vitals, crawl management, and schema implementation
• Genuine AEO/GEO fluency – the psychology behind a query, not just its volume. You’ve built strategies for AI search visibility, tracked citation performance, and iterated on results
• Working knowledge of paid search: Google Ads, campaign structure, bidding strategy, Quality Score, and performance analysis
• Proven ability to manage and develop an IC – you know how to set direction, give useful feedback, and make people better
• Strong content strategy instincts – you understand what makes content rankable, citable, and convertible
• CRO fluency: you know how to connect search traffic to conversion and have run tests to prove it
• Proficiency with SEO tooling: Ahrefs, SEMrush, Google Search Console, Google Analytics, Looker Studio
• Strong analytical skills – you can build a reporting framework, interpret data, and make fast decisions from it
• High agency and self-direction – you don’t need a perfect brief to move, and you don’t rattle under ambiguity

Preferred

• Experience in healthcare, telehealth, wellness, or other YMYL/E-E-A-T regulated verticals
• Background in digital PR or earned media, with experience building backlink programs through content and outreach
• Hands-on paid search management experience (beyond strategic oversight)
• Familiarity with Webflow CMS or similar modern web platforms
• Experience with LLM citation tracking tools (Otterly, Profound, or equivalent)
• Working knowledge of HTML/CSS and ability to implement basic technical fixes independently

Benefits

• Meaningful equity in Honeydew
• Flexible PTO
• Health, vision, and dental insurance
• 401k with company match
• One Medical, Kindbody, Talkspace, and HealthAdvocate memberships
• Company MacBook + monthly internet stipend