Director Integrated Media Planning - Active Lifestyle Brand

Responsibilities

• Collaborative Partnership–embraces and drives the OMD approach of building partnerships with others on behalf of our clients.
• Offer a deep understanding of the landscape (category, competitive, cultural, consumer) and expertise in bringing insights to life effectively within strategic frameworks
• Apply deep understanding in brand media tactical development across CTV, Digital Video, Social, Search, and Custom Direct Partnerships
• Provide expert-level experience defending agency work/recommendations and challenging internal/external teams in effort to enhance the work
• Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
• Hunger for Innovation– our clients want and have access to truly never been done before opportunities. Helps determine the right ones and brings them to life in impactful ways.
• Relationship Building– practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients.
• Inspiring Leadership – challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Requirements

• Graduate of a four-year college or university
• 8+ years of integrated media planning experience
• Experience in cross-functional strategic planning and Communications Framework development
• Experience working with ~$100MM+ range of yearly media spend
• Experience working closely with Marketing Science/Data Analytics teams to drive optimization recommendations
• Experience working in fast-paced agency environment with expert-level ability to juggle many different tasks while keeping internal + external teams on track
• Track record of handling big client ambitions
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent