Sr Integrated Marketing, GTM Lead
Nayamode
Seattle, WA (Remote)
$70/hr - $90/hrAgencyContractSenior level
7 hrs ago
Director, Integrated Marketing
Brea, CA
$160K/yr – $190K/yrDirector/Executive10+ years expFull time
Posted 2 months ago
Job Summary
Own and drive integrated marketing programs across digital, social, influencer, experiential, retail, and traditional channels, coordinating cross-functional teams and agency partners to deliver data-driven, growth-focused campaigns.
- Lead strategy and execution across multiple channels
- Own budgets, metrics, and ROI tracking
Job Description
Responsibilities
- Lead the development and execution of integrated marketing campaigns across digital, social, influencer, experiential, retail, and traditional channels.
- Drive brand storytelling and cultural relevance by leveraging consumer insights, market trends, and data analytics.
- Manage internal cross-functional teams and external agency partners to deliver cohesive, high-impact campaigns.
- Oversee IMX budgets, campaign performance metrics, and ROI tracking.
- Mentor and develop a high-performing IMX team, fostering creativity, accountability, and operational excellence.
- Ensure all marketing activities support category expansion and business growth goals.
Requirements
- 10+ years in integrated marketing, brand communications, or consumer marketing, preferably in food & beverage, beauty and entertainment.
- Proven ability to lead multi-channel campaigns that combine digital-first, social, experiential, influencer.
- Experience managing agency partners and cross-functional internal teams.
- Strong project management skills and ability to oversee complex campaigns from strategy to execution.
- Data-driven mindset with experience leveraging consumer insights and analytics to inform strategy.
- Exceptional communication, presentation, and leadership skills.
- Comfortable in fast-paced, trend-driven environments, balancing creativity with operational discipline.
- Experience building Gen Z–focused brands with digital-first storytelling and cultural trend fluency preferred
- Strong e-commerce and omni-channel experience, including DTC and retail media preferred
- Strong Partnerships and PR experience preferred
Benefits
- including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
Samyang America, Inc.
SAMYANG AMERICA, INC. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States.Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans.We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series.Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.
Salaries
Posted range
$160K/yr – $190K/yr
Taken straight from the job posting.
Integrated Marketing median pay in the United States
Most pay falls between $93K and $172K. Based on 538 salaries.
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
