Director, Integrated Marketing

Responsibilities

• Lead integrated campaigns aligned with growth priorities, target audiences, and priority accounts; develop briefs, messaging, journeys, channel plans, and activation calendars
• Work with the marketing and practice teams to align the thought leadership strategy and editorial plan. Partner with subject matter experts to develop differentiated perspectives in the span the customer segments and solutions we bring to our customer segments
• Turn expert insight into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign assets
• Direct digital strategies across the website, email, social media, search, paid media, and marketing automation to increase reach, engagement, and qualified demand
• Connect conference and event marketing to campaigns before, during, and after key industry moments.
• Partner with commercial leaders and the sales team on account-based programs, targeting and segmentation of ICPs, and client engagement strategies.
• Maintain clear, consistent brand storytelling and editorial quality across channels.
• Partner with practice area leaders and subject matter experts to identify, prioritize, and execute paid and earned media strategies that increase brand visibility, promote thought leadership, and drive audience engagement.
• Design and lead segmentation and targeting of priority clients and buying centers, partnering with commercial teams to deliver personalized campaigns and account-specific content that increase penetration, opportunity creation, and client growth.
• Utilize AI tools to orchestrate new workflows in processes, data outputs and scheduling

Requirements

• 8 or more years in integrated marketing, digital marketing, content strategy, or related roles, ideally in healthcare, life sciences, pharmaceutical services, consulting, or complex B2B markets.
• Bachelor's degree or equivalent combination of education and relevant professional experience.
• Proven ability to design and lead multichannel campaigns and thought leadership programs from strategy through execution and measurement.
• Strong marketing, communications, and ability to translate complex subject matter into compelling client-facing narratives.
• Hands-on understanding of email, social, SEO, paid media, websites, marketing automation, and audience journeys.
• Experience partnering with senior executives, subject matter experts, sales, and cross-functional teams.
• Comfort with campaign analytics, lead generation, and commercial funnel reporting; HubSpot and Salesforce experience preferred.
• Hubspot
• Salesforce
• Digital marketing tools such as Demand Base