Director, Integrated Marketing

Responsibilities

• Partner Engagement: Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction
• Performance-Driven Recruitment Marketing: Oversee both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reach
• Brand Alignment: Create memorable, authentic, and compliant interactions with the university partner brand
• Performance Insights: Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position
• Storytelling: Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment
• Team Collaboration: Strategize with Noodle General Manager and Enrollment Director on performance-driven tactics and partner-facing communications. Work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences beyond traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns. Collaborate effectively with internal stakeholders across Creative, Demand Generation, Analytics, and Project Management for successful execution of work.
• Innovation & Efficiency: Leverage AI effectively to generate operational efficiencies and drive scale

Requirements

• Bachelor's degree required
• 7-10 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models
• Proven track record of developing and executing successful marketing strategies and campaigns
• Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
• Previous experience managing direct reports preferred
• Strong organizational and project management skills with the ability to manage multiple priorities
• Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership
• Experience reviewing marketing content created for clients
• Familiarity with Wrike, or a similar project management system, is a plus
• Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner
• Working knowledge of Google Workspace (Docs, Slides, Sheets)
• Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels
• Location: Must reside in the continental US, travel up to 20% of the time
• Internet Connectivity: reliable, high-speed internet essential for remote work
• Core Business Hours: 9am-5pm Eastern Time

Preferred

• Experience leading cross-functional teams
• Familiarity with AI-enabled marketing efficiency tools
• Ability to influence senior stakeholders and drive alignment across partnerships

Benefits

• Work from our beautiful NYC office OR the comfort of your home office!
• Great compensation package!
• 401K + match, commission potential, and equity opportunities
• Tools you need on us!
• Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
• Paid Parental Leave
• Pre-tax commuter benefits
• 4 weeks paid vacation + 10 paid holidays + paid sick leave
• Access to mental health services like Headspace and Talkspace
• Annual education stipend for lifelong learning