Director, Integrated Marketing

Responsibilities

• Translate regional business and growth goals into a clear marketing strategy, bringing business and marketing teams together to create sustained market and revenue growth.
• Own the strategic marketing planning process, providing clear guidance to teams creating and executing comprehensive strategies that unify storytelling, messaging, branding, and campaigns across marketing and sales channels.
• Build strong relationships with senior stakeholders across sales and marketing, managing competing priorities, negotiating outcomes, and building consensus.
• Partner closely with Global Marketing teams to advocate for the needs of markets in the Americas while respecting each brand’s identity, voice, and tone.
• Pitch creative and strategic ideas to stakeholders, demonstrating an understanding of each channel and telling a cohesive brand story aligned with the strategic plan.
• Serve as a critical bridge across wholesale, e-commerce, and retail, taking a player-coach approach to building unified seasonal campaigns that meet the distinct needs of each business channel.
• Partner with sales organizations and local and global marketing teams to synchronize launch timelines and messaging toolkits.
• Break down silos within marketing and across channels to drive the effective creation and use of assets from local and global teams.
• Integrate brand voice and GTM tactics into the brand loyalty program.
• Manage cross-channel marketing budgets, negotiate vendor and freelancer contracts, and keep multiple concurrent initiatives on schedule.

Requirements

• At least 10 years of experience in brand or retail marketing.
• Experience leading a multi-brand outdoor marketing organization.
• Experience providing marketing support for wholesale, e-commerce, and retail businesses.
• Experience working across both traditional advertising and digital marketing campaigns.
• Strong cross-functional leadership and the ability to translate business goals into clear marketing priorities.
• Executive presence and the communication skills to engage senior stakeholders, negotiate outcomes, and build alignment across teams.
• A hands-on approach to leadership, with the ability to coach and develop people while supporting strong execution.
• Strong organization and prioritization skills, including the ability to manage budgets and multiple concurrent initiatives.

Preferred

• Experience in outdoor specialty channels.
• A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is strongly preferred. A master’s degree is also welcomed. Relevant experience, demonstrated skills, and leadership capabilities carry more weight than formal education.

Benefits

• 401(k) with employer match to support your long-term financial wellbeing
• Comprehensive health and wellness benefits for full-time employees, including medical, dental, and vision coverage, long- and short-term disability
• Generous paid time off and paid company holidays to rest, recharge, and get outside
• Product discounts and access to Fjällräven outdoor events
• A strong commitment to sustainability, quality craftsmanship, and responsible business practices