Responsibilities

• Lead the end-to-end strategy workstream for the client’s global commercial marketing priorities, organizing inputs, decisions, timelines, and deliverables from brief through activation
• Turn client asks into clear strategic direction for priority initiatives, ensuring teams understand the business challenge, the recommended approach, and the decisions needed to move forward
• Develop practical planning materials that help teams activate the strategy, including briefs, workplans, guidance documents, market handoff materials, and recommendation decks
• Facilitate alignment across Client Experience, activation, data, technology, creative, and client stakeholders so teams stay focused on the same priorities, timelines, and expectations
• Lead client and internal working sessions, bringing structure to discussion, surfacing tradeoffs, capturing decisions, and translating next steps into actionable direction
• Partner with cross-functional teams to shape learning agendas and ensure results are reviewed, discussed, and translated into implications for future planning cycles
• Support major client moments, including QBRs, annual planning, innovation sessions, and leadership meetings by organizing the strategic story, key recommendations, and supporting materials
• Actively contribute to new business opportunities by supporting pitch strategy , leading insight discovery work and shaping the overall narrative

Requirements

• 8+ years of experience in B2B media strategy, communications planning, audience strategy, omnichannel planning, or integrated marketing strategy, ideally for complex global organizations in technology, SaaS, cloud, infrastructure, workplace solutions, devices, or other innovation-led categories
• Deep understanding of B2B audiences, buying committees, and enterprise decision-making dynamics, including IT Decision Makers, Business Decision Makers, procurement, finance, operations, channel partners, senior executives, ABM, lifecycle planning, and sales/marketing alignment
• Proven ability to translate commercial objectives into audience-first strategic frameworks, including audience definitions, targeting blueprints, journey maps, comms territories, content mapping, test opportunities, and market-ready planning tools
• Experience leading global strategic frameworks across multiple markets, balancing consistency of global direction with flexibility for regional execution, local market adaptation, and matrixed stakeholder management
• Strong understanding of how brand and performance media work together in B2B to drive awareness, consideration, preference, demand generation, pipeline influence, account engagement, and measurable customer progression
• Experience partnering with data, analytics, technology, and activation teams on KPI frameworks, measurement plans, dashboards, taxonomy, test-and-learn roadmaps, data quality, optimization, and scalable recommendations
• Strong executive storytelling and stakeholder leadership skills, with the ability to simplify complex audience, market, and performance data into clear strategic narratives for senior clients, QBRs, annual planning, innovation workshops, and thought leadership

Benefits

• We offer a Flexible Time Off policy that puts you in control of your work-life balance
• market-leading primary and secondary caregiver and parental leave policies
• hybrid in-office/remote working policy
• we have a dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• we’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos
• In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits