Director, Innovation Marketing

Responsibilities

• Shape the Growth Agenda
• Define innovation strategy and build multi-year growth pipelines across core, adjacent, and emerging categories.
• Identify and prioritize growth opportunities through consumer insights, market trends, competitive intelligence, and whitespace analysis.
• Partner with Brand Marketing, Consumer Insights, R&D, and Commercial teams to align innovation priorities with business objectives.
• Influence enterprise growth priorities by partnering with executive leaders to evaluate growth opportunities, investment decisions, and portfolio tradeoffs.
• Establish innovation governance and decision-making frameworks that align resources, priorities, and long-term growth objectives.
• Strengthen innovation capabilities, processes, and ways of working to improve speed, quality, and impact.
• Drive portfolio prioritization and investment decisions to maximize growth potential and resource effectiveness.
• Lead Consumer-Centered Innovation
• Translate insights into differentiated concepts, products, and platforms that create meaningful consumer value.

Requirements

• 10-12+ years of progressive experience in food, beverage, wellness, or consumer packaged goods innovation, marketing, strategy, or general management, including significant responsibility for developing and commercializing growth-driving innovation.
• Bachelors Required, MBA strongly preferred.
• Deep passion for natural foods and the connection between food, human health, and planetary wellness. Demonstrated curiosity about emerging food, wellness, and cultural trends. Knowledge of regenerative agriculture and sustainable food systems is a plus.
• Demonstrated experience leading innovation pipelines, portfolio decisions, and cross-functional commercialization efforts at scale.
• Demonstrated success defining innovation strategy, building multi-year growth pipelines, and delivering innovation that drives revenue growth, profitability, and strategic business objectives.
• Experience shaping growth strategies and influencing enterprise-level business decisions.
• Experience working in both large, complex organizations and entrepreneurial, high-growth environments.
• Proven track record leading cross-functional teams to deliver breakthrough, category-shaping, or new-to-the-world innovation from concept through commercialization.
• Deep expertise across the innovation process, including opportunity identification, consumer insights, concept and positioning development, product development, commercialization, business case development, financial analysis, and portfolio management.
• Strong business and financial acumen, with experience evaluating growth opportunities, making investment recommendations, and managing innovation-related investment decisions.

Benefits

• - Competitive Compensation: This role offers a salary range of $160,000 -$195,000
• - Annual Bonus Opportunity: Eligible for an annual bonus as part of our commitment to recognizing team contributions and company success.
• - Holistic Benefits: A variety of health, financial, and wellness programs to help you feel your best and plan for the future.
• - Time to Recharge: We believe your best work comes when you have space to rest, refocus, and show up fully—our time off approach is built with that in mind.
• - Everyday Well-Being: From lifestyle perks to innovation shipments, we find meaningful ways to support you in living simply and feeling well.