Simple Mills logo

Simple Mills

Brand · Food and Beverage Manufacturing

3.6

Company overview

Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars, and baking mixes made with simple and nutritious high-quality ingredients that deliver extraordinary taste. Simple Mills has disrupted center-aisle grocery categories to become the #1 natural cracker, cookie, and baking mix brand and one of the top 5 snack bars in the natural channel with distribution in over 30,000 stores nationwide. Its mission is to revolutionize the way food is made to nourish people and planet. For more information, visit www.simplemills.com.
Founded in 2012
Chicago, Illinois, USA
175 employees (15 in marketing)
www.simplemills.com
57% recommend to a friend
67% positive business outlook

Salaries

Typical salary range

$132,500 – $152,500

/ yr

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People

Marketing leadership

Andrea Horowitz
Andrea Horowitz
Senior Director, Integrated Marketing & Communications
LinkedIn

Headcount trend

Company growth over the last 12 months

Headcount +7.3% year over year

Funding

Total funding

$7.2M

Last raise

Private Equity, 7 years ago

Funding history

Oct 2019

Private Equity Round Simple Mills

Jan 2019

Venture Round Simple Mills · $3M

Feb 2016

Venture Round Simple Mills · $3M

Jul 2014

Seed Round Simple Mills · $1.2M

May 2014

Convertible Note Simple Mills · $30K

Audience

Monthly website visitors
47.4K
Month over month+17.5%
Quarter over quarter+39.4%
Top sourceSearch (76.5%)
Ad budget per month$8.1M
Average search rank39.1
Traffic source mix
Search
76.5%
Direct
15.3%
Referral
7.4%
Social
0.5%

LinkedIn followers

Follower count and growth

Total followers

56.8K

12-mo growth

+15.7%

Monthly growth

+3.9%

News

Links

www.simplemills.comLinkedInCrunchbaseX (Twitter)
Glassdoor