Responsibilities

• Shape and refine Simple Mills’ organic social strategy across Instagram, TikTok, Facebook, and LinkedIn (with Pinterest, YouTube, X, and Threads as secondary platforms).
• Translate integrated marketing plans into platform-specific strategies, content plans, and success measures, ensuring clarity in what each channel is driving.
• Develop TikTok Shop strategy and execution in partnership with external partners, ensuring alignment to broader social and business goals.
• Identify and test opportunities to evolve channel approach, including new formats, tools, and platform capabilities, bringing forward data-informed recommendations.
• Partner closely with Brand and Integrated Marketing teams to support launches, retail moments, influencers, and key initiatives.
• Lead content development in partnership with agency, ensuring output is strategic, insight-driven, and aligned to platform best practices, with a balance of hands-on input and directional leadership.
• Guide development of monthly content calendars and production workflows, ensuring clarity in priorities, timelines, and deliverables (~40–50 assets/month).
• Contribute to creative direction, developing repeatable formats, series, and storytelling approaches that build engagement over time.
• Develop social-native creative ideas and content series in partnership with agency and influencers/creators that bring the Simple Mills brand and mission to life, translating complex topics (health, wellness, sustainability) into clear, engaging storytelling across formats.
• Ensure a consistent, authentic brand voice while identifying and activating relevant cultural moments, contributing to content that resonates and drives engagement.
• Define and track KPIs across platforms (e.g., engagement rate, reach, follower growth, video views, saves/shares), and own overall channel performance with a clear understanding of what is working and where to adjust.
• Lead monthly and quarterly performance readouts, synthesizing key insights and translating them into actionable recommendations to continuously optimize content, cadence, and channel strategy.
• Partner with paid media and influencer teams to amplify high-performing content and inform boosting strategy.
• Oversee community engagement in partnership with our social agency, ensuring timely, on-brand interactions with the Simple Mills community (ie surprise & delights).
• Leverage social listening and monitoring to track brand sentiment and identify emerging conversations, informing content and engagement opportunities.
• Manage day-to-day agency partnership, providing clear direction, feedback, and prioritization.
• Monitor agency performance against defined scope and KPIs, identifying opportunities to improve effectiveness.
• Perform other duties as assigned