Senior Manager, Social & Influencer Marketing at Simple Mills | Chicago, IL | $120K/yr – $135K/yr

Senior Manager, Social & Influencer Marketing

Chicago, IL (Remote)

$120K/yr – $135K/yrSenior Level6+ years expFull time

Posted 3 months ago

Job Summary

Own the social and influencer engine for a wellness brand, turning creator partnerships, content craft, and measurement into growth across core platforms.

Influencer Strategy & Governance: set the tone, negotiate terms, and manage long term creator programs across tiers.
Creator Partnerships & Budgeting: build a scalable pipeline, manage briefs, and optimize spend for awareness, trial, and affinity.
Content Strategy & Analytics: drive platform specific plans, track KPIs, and translate data into optimized cadence and formats.

Job Description

Responsibilities

Shape and refine Simple Mills’ organic social strategy across Instagram, TikTok, Facebook, and LinkedIn (with Pinterest, YouTube, X, and Threads as secondary platforms).
Translate integrated marketing plans into platform-specific strategies, content plans, and success measures, ensuring clarity in what each channel is driving.
Develop TikTok Shop strategy and execution in partnership with external partners, ensuring alignment to broader social and business goals.
Identify and test opportunities to evolve channel approach, including new formats, tools, and platform capabilities, bringing forward data-informed recommendations.
Partner closely with Brand and Integrated Marketing teams to support launches, retail moments, influencers, and key initiatives.
Lead and evolve Simple Mills' influencer marketing strategy and execution, ensuring programs align with brand and business objectives while identifying new opportunities across platforms, creator trends, and cultural moments.
Develop and manage a robust pipeline of creator partners across nano, micro, macro, celebrity, and expert tiers, cultivating authentic long-term relationships that drive awareness, engagement, trial, and affinity.
Oversee influencer campaign development from briefing through execution, creating compelling creative guidance that brings the Simple Mills brand to life through engaging, educational, and culturally relevant content.
Lead creator negotiations, contracting, and partnership management, securing favorable terms, usage rights, and paid amplification opportunities in collaboration with legal and external partners.
Manage product seeding and gifting programs to creators, tastemakers, celebrities, and brand advocates, tracking relationship development and earned impact.

Simple Mills

3.6 Glassdoor

Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars, and baking mixes made with simple and nutritious high-quality ingredients that deliver extraordinary taste. Simple Mills has disrupted center-aisle grocery categories to become the #1 natural cracker, cookie, and baking mix brand and one of the top 5 snack bars in the natural channel with distribution in over 30,000 stores nationwide. Its mission is to revolutionize the way food is made to nourish people and planet. For more information, visit www.simplemills.com.

Founded in 2012

Chicago, Illinois, USA

175 employees (15 in marketing)

www.simplemills.com

57% recommend to a friend

69% CEO approval