Director II Marketing Operations & Technology (Hybrid)

Responsibilities

• Lead the MMX Marketing Operations & Technology team, including Marketing Operations, Marketing Automation, Data Operations, and Process Excellence.
• Lead development and execution of the operational and technology roadmap to enable organizational growth, member engagement, and business objectives.
• Establish and oversee operational governance, standards, and accountability across campaign execution, audience management, and marketing technology platforms.
• Drive strategic alignment between Marketing, Analytics, IT, and business stakeholders to ensure business performance and delivery of marketing initiatives.
• Oversee resource planning, prioritization, capacity management, and operational performance across the team.
• Foster a culture of innovation, continuous improvement, accountability, and operational excellence.
• Lead the marketing technology strategy in alignment with the enterprise technology governance and in partnership with IT, including Salesforce Marketing Cloud, Data Cloud, and personalization capabilities, as well as develop investment recommendations, ensuring technology platforms, integrations, and processes support business objectives and deliver measurable value.
• Identify and implement automation opportunities to reduce manual effort, improve organizational outcomes, and increase scalability.
• Lead the evaluation, evaluation, and business adoption of AI-enabled marketing capabilities, workflow automation, and emerging technologies to improve marketing effectiveness.
• Oversee audience architecture, segmentation strategy, data governance, and data quality standards in partnership with Analytics and IT.

Requirements

• Bachelor's degree in Marketing, Business Administration, Information Systems, Communications, Analytics, or a related field required. Master's degree preferred.
• 10+ years of progressive experience in marketing operations, marketing technology, marketing automation, business operations, or related disciplines.
• 5+ years experience in people management required; able to attract and develop talent.
• Experience leading marketing operations, marketing automation, or business operations teams.
• Experience managing Salesforce Marketing Cloud or similar marketing technology platforms.