Responsibilities

• Lead the US HCP education strategy aligned to brand goals, lifecycle stage, and customer segments.
• Translate brand strategy, positioning, and insights into differentiated education plans.
• Identify priority HCP segments and tailor education approaches for each group.
• Serve as the education lead in brand planning with omnichannel integration.
• Oversee design and execution of HCP programs including peer networks, congress presence, workshops, advisory boards, and digital learning.
• Develop compelling, insight-driven educational content aligned to clinical data and brand narrative.
• Ensure consistent, differentiated HCP experiences across channels and programs.
• Act as central integrator across Marketing, Customer Engagement, Medical Affairs, Field Sales, Market Access, and Customer Experience.
• Partner with Brand, Medical Affairs, Field teams, and regulatory/compliance to ensure alignment and non-promotional education.
• Build and manage relationships with KOLs, faculty, and professional societies; lead faculty development and advisory boards.
• Incorporate KOL insights into strategy and content; support pre-launch readiness and onboarding for HCPs.
• Ensure programs accelerate awareness, diagnosis, and appropriate treatment in early launch phases.
• Manage external agencies and vendors; own professional education budget and allocation.
• Define KPIs and success metrics, leverage data to optimize strategy and investment.
• Plan and manage budgets and vendor partnerships; recruit and coach direct reports where applicable.