Director, GTM Readiness & Portfolio Planning at Inovalon | USA | $149K/yr – $170K/yr

Inovalon

Director, GTM Readiness & Portfolio Planning

USA (Remote)

$149K/yr – $170K/yrDirector/Executive12+ years expFull time

Posted 3 months ago

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Job Summary

Drive commercialization, portfolio governance, and revenue impact for a healthcare SaaS provider through cross-functional leadership and data-driven optimization.

Must-have: 12+ years in healthcare SaaS/enterprise software with cross-functional influence
Standout: Ownership of launch metrics and post-launch optimization across product, sales, and marketing

Job Description

Responsibilities

Execute and operationalize commercialization and GTM plans for new Provider products and enhancements with appropriate business partners to ensure clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.
Lead the Voice of Customer function, including customer insights, and feedback loops.
Lead quarterly product portfolio planning to define and maintain a clear “Plan of Record,” aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering
Partner with Sales Engineering leadership to evolve the function from demo support to a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.
Define and manage the product portfolio governance process; and prepare, facilitate and communicate to organization on portfolio governance topics through full commercialization.
Define and operationalize scalable commercialization processes and governance frameworks, ensuring consistent execution across the portfolio. Create and report metrics/KPIs on the efficacy of the above functions.
Build strong relationships with internal stakeholders to ensure decisions translate into outcomes, not just plans.
Own commercialization outcomes for new product launches, including adoption, pipeline contribution, and revenue impact, ensuring clear linkage between product releases and business performance.
Own post-launch performance tracking and continuous optimization, ensuring products achieve targeted adoption and commercial outcomes.
Partner with Product and Finance to inform pricing and monetization strategies, incorporating market feedback, competitive positioning, and performance data.
Monitor and analyze commercial performance, including bookings, pipeline health, pricing effectiveness, and retention signals.
Use data and customer insights to continuously refine execution.
Establish clear launch success metrics and operating cadence to monitor adoption, customer feedback, and commercial performance post-launch.
Build scalable commercialization playbooks and operating models to support repeatable launches as the Provider portfolio expands.

Inovalon

Inovalon empowers customers to improve clinical outcomes and economics across healthcare. We do this with data-driven, cloud-based SaaS solutions powered by the most broadly used cloud platform in U.S. healthcare, the Inovalon ONE® Platform. This platform brings together national-scale connectivity, the largest primary source dataset in the nation, decades of healthcare and technology experience, and advanced analytics to help customers inform, accelerate, and improve patient care and healthcare economics.Our analytics and capabilities are used by over 50,000 active, licensed customers, and are informed by the primary source data of more than 92 billion medical events across 1.1 million physicians, 706,000 clinical settings, and 416 million unique lives.We work with:• 15 of the top 15 U.S. health plans• All top 25 U.S. healthcare provider systems• 8 of the top 15 global pharmaceutical companies• 3 of the top 10 specialty pharmacy companiesFrom payers and providers to pharmacy organizations and life sciences companies, anyone in healthcare can benefit from the powerful capabilities of the Inovalon ONE Platform.

Founded in 1998

Bowie, Maryland, USA

3.3K employees (119 in marketing)

www.inovalon.com