Westcliff University

Director of Growth Marketing

Irvine, CA (Hybrid)

Description What if your next job wasn’t just a role, but a place where you truly felt valued, inspired, and empowered? Imagine working for a company that’s dedicated to educating, inspiring, and empowering others, while fostering a family-like atmosphere that genuinely respects and appreciates every team member. Now, Imagine That This Company Also Offers Strong, guiding values that drive everything we do Outstanding benefits to support your well-being The opportunity to make a meaningful impact every day Does that sound like a place where you’d thrive? If so, keep reading, because this is exactly what Westcliff University is all about. Here’s a glimpse of what makes our culture amazing: At Westcliff, we strive to be the best in all we do, celebrating and supporting each team member as we grow and succeed together. As a global leader in innovative education, we’re known for our transformative, tech-driven programs and our unwavering commitment to excellence, and social responsibility. Our tagline – Educate. Inspire. Empower. – perfectly sums up our mission: to create opportunities for students and employees to achieve success through hard work and empowerment. Westcliff University is in a period of exciting, rapid expansion — launching new programs, new campuses, and new markets. We’re looking for a Director of Growth Marketing to lead that charge. In this newly created role, you’ll own digital lead generation and performance marketing strategy across all programs and campuses — from established degree offerings to ongoing brand-new initiatives launches. You’ll lead the digital marketing team and manage agency partners to deliver measurable results that drive enrollment growth. We’re Looking For Someone Who’s Data-driven and hands-on — you love diving into dashboards and constantly optimizing campaigns for performance. Fluent in SEO, paid search, paid social, and analytics — you can connect the dots from strategy to execution to results. Experienced in higher-education marketing — ideally within private, for-profit institutions or agency accounts that serve them. AI-savvy and innovative — you know how to leverage emerging tools to work smarter, scale faster, and measure impact. Comfortable moving fast — you thrive in a high-volume, growth-focused environment with constant new launches. If you’re a strategic thinker who can also roll up your sleeves and make things happen, this is your opportunity to help shape the next chapter of a fast-growing university. Director of Growth Marketing What You’ll Do Lead Westcliff’s digital marketing and lead-generation strategy across programs and campuses. Oversee SEO, paid media, analytics, and conversion performance. Partner with agencies and cross-functional teams to ensure marketing investments translate into enrollment growth. Support a data-driven culture within the marketing team and continuously optimize campaigns for ROI. Contribute to shaping the digital marketing framework that will scale Westcliff’s growth. Ensure compliance with higher education marketing regulations and brand standards. Leverage PowerBI, GA4, GSC, and other platforms to drive data-informed decisions. Translate campaign insights into actionable recommendations for leadership. Stay ahead of digital marketing trends, with emphasis on AI-driven optimization and automation. Proactively identify and test new growth opportunities in digital channels and tools. Foster a culture of experimentation, speed, and accountability within the team. Perks Hybrid flexibility, creative and collaborative culture, and a chance to make a measurable impact in higher ed marketing innovation. Qualifications Bachelor's degree in Marketing, Business, Communications, or related field (Master’s preferred). Minimum 7+ years of experience in digital marketing, with at least 3+ years in a leadership role. Proven track record of lead generation and enrollment growth in higher education. Deep expertise in SEO, paid search, paid social, and digital analytics. Proficiency with Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Moz). Experience with PowerBI or similar analytics platforms. AI fluency-experience leveraging AI tools for marketing workflows. Strong analytical and problem-solving skills, with the ability to synthesize data into actionable insights. Exceptional leadership, communication, and project management skills. Self-starter with the ability to thrive in a fast-paced, rapidly growing organization. LIMITATIONS AND DISCLAIMER The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. All job requirements are subject to possible modification to Reasonably Accommodate Individuals With Disabilities. Some Requirements May Exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an at-will basis, unless otherwise contractually bound. Westcliff University is an Equal Opportunity Employer