Responsibilities

• Strategic Enrollment Marketing Leadership
• Develop and execute comprehensive enrollment marketing strategies for graduate and online programs.
• Establish annual lead generation, application, and enrollment targets and create plans to exceed those goals.
• Serve as the primary marketing strategist for Graduate & Online Programs and provide recommendations regarding new program launches and market opportunities.
• Digital Demand Generation & Performance Marketing
• Oversee direct paid and organic digital marketing strategies including Google, Meta, LinkedIn, YouTube, display advertising, SEO, AIO (AI Optimization), and GEO (Generative Experience Optimization).
• Develop and optimize marketing funnels that move prospective students from awareness to enrollment.
• Monitor cost-per-lead, cost-per-enrollment, and return-on-investment metrics.
• CRM Strategy & Enrollment Journey Management
• Direct the lead CRM communication strategies and automated recruitment journeys.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Higher Education Administration, or related field.
• Seven or more years of progressive experience in digital marketing, enrollment marketing, lead generation, or student recruitment.
• At least three years of supervisory and leadership experience.
• Demonstrated experience managing large-scale digital marketing campaigns and enrollment funnels.
• Experience with CRM platforms and marketing automation technologies.
• Strong analytical skills with experience utilizing data visualization and reporting tools.
• Budget management experience.
• Excellent written, verbal, interpersonal, and presentation skills.

Preferred

• Master's degree in Marketing, Business Administration, Higher Education, or related field.
• Experience in graduate, online, or adult learner recruitment.
• Experience working for or alongside an Online Program Management (OPM) organization.
• Demonstrated expertise in AI-powered marketing, predictive analytics, and marketing automation.
• Experience with Salesforce, Slate, Banner, Google Analytics 4, Google Ads, Meta Ads Manager, and other enrollment technology platforms.
• Experience leading integrated teams responsible for digital marketing, communications, and enrollment management.
• Knowledge of emerging trends in higher education marketing and artificial intelligence.
• Ability to develop and execute data-informed enrollment strategies.
• Strong project management and organizational skills.
• Ability to lead cross-functional teams and influence stakeholders.