Responsibilities

• lead Fireclay’s growth engine across homeowner, Trade, and commercial customer journeys.
• own the growth roadmap for fireclaytile.com and lead the connected work across performance marketing, lifecycle, E-Commerce conversion, SEM, SEO, GEO, affiliate and partner growth, site experience, measurement, and AI-enabled workflows.
• You will inherit an agency and part of a team, then build the capability around you.
• Build the growth engine required to help double Fireclay revenue in 24 months.
• Own the growth funnel from investment and qualified traffic through sample order, purchase, Trade engagement, revenue, and contribution.
• Lead paid-media strategy, agency management, budget allocation, creative learning, and performance accountability. Define when Fireclay should spend more, hold, or pull back using customer quality, conversion, revenue, and contribution guardrails—not platform ROAS alone.
• Own the growth roadmap for fireclaytile.com, including customer journeys, landing pages, merchandising, UI/UX improvements, site performance, and conversion opportunities.
• Build an integrated sample-to-purchase system across paid acquisition, lifecycle, on-site experience, sales and client-success handoffs, and post-sample communications.
• Activate profitable growth opportunities beyond conventional paid media, including Trade affiliate and partner programs, post-sample print and direct-mail programs, referral opportunities, and other testable acquisition channels.
• Build a lean, high-performing growth operating model. Use the right mix of in-house leadership, agency partners, specialist vendors, and global/offshore talent to expand SEM, SEO, GEO, analytics, creative production, and lifecycle capacity cost-effectively—without compromising quality, security, brand, or accountability.

Requirements

• You have helped scale a consumer, home, design, or adjacent business from approximately $50M to $250M in revenue.
• You have deep experience across DTC E-Commerce and B2B, Trade, or commercial customer journeys.
• You are AI-native. You live in Claude, ChatGPT, or comparable tools and have used them to make your own work and your teams meaningfully faster and better.
• You have personally led work across SEM, SEO, GEO, paid acquisition, lifecycle marketing, affiliate and partner growth, conversion-rate optimization, E-Commerce merchandising, and website performance.
• You are analytically rigorous and commercially minded. You can work from imperfect data, reconcile sources, identify the real constraint, and turn insight into action.
• You know the difference between an ad-platform metric and a business outcome. You care about qualified demand, revenue, contribution, and customer quality—not vanity metrics.
• You have operated across an omni-channel business, connecting digital demand with sales, service, showrooms, or other human-assisted customer experiences.
• You are a missionary, not a mercenary. You want to become part of a brand and a team—not simply optimize another media account.
• You are a collaborative, resourceful leader who earns trust across technology, sales, brand, product, and client-success teams.
• You bring established, high-quality relationships with agency, technology, affiliate, publisher, and specialist partners.

Benefits

• Our Benefits: We offer a comprehensive compensation package, including medical, dental, vision, a 4% 401(k) match, PTO (non-exempt) or FTO (exempt), sick time, and other perks. Visit Fireclaybenefits.com to view details of our benefits and perks offered.