Responsibilities

• Own SentiLink's growth marketing strategy and execution, with accountability for generating qualified pipeline and supporting ARR growth.
• Develop and execute an integrated marketing calendar that aligns campaigns to company priorities, target accounts, product launches, and revenue goals.
• Build end-to-end campaigns by defining objectives, audiences, messaging, creative assets, distribution strategy, and success metrics, then optimize based on results.
• Partner closely with Sales to increase awareness, engagement, pipeline generation, and conversion across SentiLink's highest-priority enterprise accounts.
• Own SentiLink's organic growth strategy, including SEO and answer engine optimization (AEO), to improve visibility and trust with buyers researching fraud, identity, and risk solutions.
• Lead the evolution of SentiLink's website as a conversion engine through landing pages, content experiences, resource center improvements, and ongoing optimization.
• Develop the strategy for industry events, webinars, executive programs, and other field marketing initiatives that create pipeline and accelerate strategic opportunities.
• Build and own marketing analytics, attribution, and reporting, ensuring marketing investments are measured against pipeline, revenue, and business impact.
• Partner with Product Marketing, Product, and Data Science to translate product capabilities and market insights into compelling campaigns and customer narratives.
• Recruit, develop, and lead a high-performing team while establishing scalable processes and operating rhythms.

Requirements

• 10+ years of B2B marketing experience, with significant ownership of demand generation or growth marketing for enterprise software companies.
• Experience building demand generation programs at growth-stage B2B companies.
• Demonstrated success generating meaningful, attributable pipeline and revenue.
• Able to walk through campaigns you personally built in detail, including:
• Business objective
• Target audience and segmentation
• Messaging
• Creative assets
• Distribution strategy
• Performance against pipeline and revenue goals

Preferred

• Experience marketing fraud, identity, fintech, cybersecurity, infrastructure software, or adjacent enterprise technology products preferred.
• Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries preferred.
• Experience leveraging AI tools to improve campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations preferred.

Benefits

• Employer paid group health insurance for you and your dependents
• 401(k) plan with employer match (or equivalent for non US-based roles)
• Flexible paid time off
• Regular company-wide in-person events
• Home office stipend, and more!