Responsibilities

• Partner with channel experts to plan and execute strategy and drive investment across high-yield digital media channels, including Paid Email/Newsletters, 3P Virtual Events/Webinars, Content Syndication, and Publisher Display.
• Act as the day-to-day point of contact for 30+ industry vendors and publishers, managing programs from planning to execution, ensuring timely delivery of creative assets, tracking links, and lead uploads.
• Own and support digital marketing budget allocation for new "Testing" initiatives across untapped vendor inventory, tracking performance to identify new scalable pipeline sources.
• Stay ahead of the evolving ad landscape with ongoing vendor research to identify and evaluate new audiences and opportunities.
• Proactively adapt strategy to address major trends, including new AI-specific vendors and programs.
• Analyze lead conversion, pipeline-to-spend ratios, and ROI to maximize top-converting lead sources and ensure campaigns are meeting or exceeding aggressive efficiency targets (e.g., 30x+ Pipe:Spend).
• Collaborate closely with internal marketing, content, and design teams to ensure creative alignment and seamless campaign execution.
• Own all facets of program management, including budgeting, procurement, execution, and reporting.
• Provide visibility to marketing leadership on campaign performance, digital roadmap, and pipeline generation updates.

Requirements

• 5+ years of experience in a Digital Marketing, Growth Marketing, or Demand Generation role.
• Proven track record of managing Paid Email sponsorships, 3P Virtual Events/Webinars, and Content Syndication programs.
• Strong vendor management and negotiation skills, with the ability to juggle multiple campaigns and 30+ relationships simultaneously without letting details slip.
• A highly detail-oriented and organized approach required to manage, track, optimize, and report on programs across multiple vendors and products.
• Industry Knowledge: Experience across the cybersecurity and AI vendor landscape with a solid understanding of security buyer personas, the market, and technical products.
• Deep understanding of cross-functional collaboration with the ability to manage internal stakeholders and teams (FMM, PMM, Legal, Finance, Brand, Creative, Campaigns, MOPs, Leadership, etc.).
• Data-driven and detail-oriented mindset to maximize ROAS and track pipeline metrics.
• Bias towards aggressive experimentation and innovation to drive incremental performance.
• A self-starter who thrives in a fast-paced, high-growth start-up environment.
• Tech Stack: Proficient in daily use of enterprise applications such as Salesforce, Marketo, Looker, Tableau, Demandbase, etc.