Responsibilities

• Lead the design and execution of research across methodologies choosing the right mix for the question, timeline, and budget at hand.
• Shape research methodology around the business question and the strategic decisions the client needs to make.
• Move quickly and resourcefully in new business contexts without compromising the credibility of the findings.
• Develop surveys, questionnaires, sampling approaches, and analytical frameworks when primary research is warranted.
• Personally conduct executive stakeholder interviews, customer interviews, and other in-depth qualitative research.
• Analyze findings alongside market, audience, competitor, and performance data.
• Translate findings into insight that drives a decision: what the evidence says, why it matters, and what the client or FINN should do next.
• Work effectively with specialist researchers, analysts, and external vendors while maintaining strategic ownership of the engagement.
• Develop segmentation models, personas, journeys, and messaging frameworks that can be used and defended in front of senior leadership.
• Maintain a working knowledge of evolving industry landscapes, methodologies, and cultural trends so recommendations stay current.

Requirements

• Minimum 15 years of strategic experience, with the majority gained in an agency or consulting environment.
• Significant experience designing and leading research across a range of methodologies.
• Strong judgment about data quality and rigor, balanced with the scrappiness to move fast when new business timelines demand it.
• Strong knowledge of survey design, sampling, research methodology, analysis, and insight development.
• Experience personally conducting executive, stakeholder, and customer interviews.
• Proven track record leading strategy for complex pitches, RFPs, and new business opportunities.
• Ability to synthesize large volumes of information into a clear strategic point of view.
• Excellent strategic storytelling, presentation, and facilitation skills, grounded in command of the evidence and the ability to defend a recommendation under scrutiny.
• A track record of earning the confidence of senior stakeholders through the quality and credibility of their work.
• A strong point of view on where marketing, media, and culture are heading.

Preferred

• Intellectually curious and insight driven.
• Methodologically flexible and resourceful, with good instincts for when data is solid enough to act on.
• Decisive, with the judgment to make a clear recommendation rather than present a list of options.
• Commercially minded and focused on business outcomes.
• Confident and credible in the room, earning trust through command of the work rather than salesmanship.
• Structured and analytical, without losing sight of the bigger picture.
• Comfortable navigating ambiguity and incomplete information.
• Proactive and self-directed.
• Passionate about solving complex business and growth challenges.