Responsibilities

• Growth Strategy: Develop and execute the annual growth marketing strategy, budget, and KPI framework aligned to census growth, referral volume, and clinician hiring targets
• Market & Service Line Campaigns: Design, run, and optimize campaigns segmented by market and service line (Private Duty Nursing, Skilled Nursing Visits, and Therapy), tailoring messaging and channel mix to local dynamics
• Clinician Recruitment Marketing: Partner with Talent Acquisition to build always on campaigns that attract nurses and therapists in every market, with hands on management of Indeed and other job platforms
• Referral Source Collateral: Create sales collateral, leave behinds, and marketing materials for Business Development Managers to use with referral sources, including hospitals and pediatric offices
• Agency & Vendor Management: Manage the company's third party fractional marketing relationship, along with agencies and marketing vendors, ensuring alignment with growth priorities
• Process Building: Design and implement scalable marketing processes and workflows in partnership with corporate departments including People Operations, Recruiting, and Operations
• Demand Generation: Own performance marketing across paid search, paid social, programmatic, and job board channels; continuously optimize CAC, conversion rates, and ROAS
• Digital & Lifecycle: Lead SEO, website conversion optimization, marketing automation, and CRM driven nurture programs for families, referral sources, and candidates
• Analytics & Reporting: Build dashboards and attribution models in partnership with Strategic Finance; report performance, insights, and forecasts to leadership
• Cross Functional Partnership: Build strong relationships across Growth & Strategy, Strategic Finance, Clinical Operations, and Business Development to ensure campaigns are accurate, on brand, and compliant with healthcare marketing regulations (including HIPAA)

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA a plus
• 8+ years of progressive marketing experience, including 3+ years leading growth/demand generation teams
• Healthcare marketing experience required, with a proven track record attracting clinical talent — especially nurses and therapists
• Extensive hands on experience with Indeed and other clinician recruitment platforms strongly preferred
• Background at a staffing agency or health system a plus
• Entrepreneurial spirit with a high degree of creativity and comfort with ambiguity; thrives in a high growth, private equity backed environment
• Proven ability to build cross functional relationships and processes with corporate departments such as People Operations, Recruiting, and Operations
• Deep expertise with Google Ads, Meta, programmatic platforms, SEO tools, marketing automation (e.g., HubSpot, Marketo), and CRM/work management systems (e.g., Salesforce, Monday.com)
• Strong analytical skills — comfortable owning attribution, funnel metrics, budgets, and forecasting
• Experience creating sales enablement and referral facing collateral preferred

Preferred

• MBA a plus
• Background at a staffing agency or health system a plus
• HIPAA familiarity preferred

Benefits

• Salary range: $120,000 - $145,000 base, plus 20% annual discretionary target bonus
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and company holidays
• Career growth potential, including the opportunity to expand into a larger growth marketing leadership role and build out a supporting team
• The chance to make a meaningful impact on the lives of medically complex children and their families