Responsibilities

• Growth Strategy - Identify opportunities to increase same-practice revenue through marketing and client engagement initiatives.
• Client Lifecycle Marketing - Develop lifecycle marketing strategies from acquisition through long-term retention. - Create automated client journeys that improve wellness compliance, preventive care, and ongoing engagement.
• Marketing Technology & Innovation - Own the marketing technology roadmap supporting client engagement. - Identify emerging technologies that improve the client experience and operational efficiency.
• Growth Programs - Lead enterprise marketing programs that drive measurable practice growth, including: Wellness plans, Online pharmacy adoption/usage, Pricing/financing communications, Preventive care initiatives, and Client loyalty/retention programs
• Analytics & Performance - Develop measurement frameworks and dashboards that track standard marketing KPIs.
• Leadership - Have a mindset of servant leadership. - Build the Growth Marketing team. - Foster collaboration across other Marketing disciplines, Operations, and IT. - Build a culture of innovation, accountability, and continuous improvement. - Manage external vendor relationships.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years of progressive marketing experience.
• 3+ years leading high-performing marketing teams.
• Experience developing integrated marketing strategies that drive measurable business growth.
• Multi-site marketing experience with an engaged customer base (veterinary, dental, dermatology, etc.).
• Strong analytical and data-driven decision-making skills.
• Experience managing marketing technology platforms.
• CRM and lifecycle marketing expertise.
• Marketing automation experience.
• Healthcare or veterinary industry experience.

Benefits

• Physical wellness: Health, dental, vision, voluntary life and disability programs, and discounted access to gym memberships
• Mental wellness: Paid time off, flexible work schedules, and EAP
• Financial wellness: Bonus incentives, retirement accounts, retail discounts, and access to financial planning tools
• Professional wellness: Learning and career development solutions