Responsibilities

• Lead the global digital demand strategy across owned, earned, and paid channels, aligned to business, regional, and segment priorities.
• Develop and execute experimentation, optimization, and conversion strategies across the digital funnel to improve lead generation, pipeline creation, and revenue performance.
• Collaborate with marketing, sales, analytics, legal, privacy, security, and IT teams to establish governance standards for measurement, attribution, consent, and data quality.
• Build reporting frameworks and performance narratives that translate digital activity into actionable commercial insights and leadership decisions.
• Support growth through behavioral, competitive, and market analysis to identify opportunities for optimization and expansion.
• Partner with external agencies and internal stakeholders to deliver high-impact digital demand programs and ensure accountability to business outcomes.
• Mentor and coach digital marketing professionals, strengthening capability, confidence, and digital fluency across the organization.
• Ensure digital growth initiatives remain compliant, privacy-forward, scalable, and resilient in a changing regulatory and technology landscape.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or equivalent experience.
• 10+ years of experience in Digital Marketing, Growth Marketing, Demand Generation, or related disciplines with progressive leadership responsibility.
• Proven track record of driving digitally sourced leads, pipeline, and revenue at global scale.
• Strong expertise in paid media, performance marketing, SEO, conversion optimization, experimentation, and analytics.
• Experience establishing measurement, attribution, and performance governance frameworks across digital channels.
• Demonstrated success leading agency relationships and influencing senior cross-functional stakeholders in global organizations.
• Working knowledge of privacy, consent, and data compliance requirements impacting digital marketing programs.
• Strong analytical and problem-solving skills with the ability to translate data into strategic business recommendations.
• Excellent communication and storytelling skills with experience presenting performance insights and recommendations to senior leadership.
• Proven ability to coach, mentor, and develop high-performing teams.

Benefits

• medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more.