Responsibilities

• Accountable for paid media contribution to revenue, pipeline, and acquisition targets
• Drives return on media investment (ROAS) at scale across a significant budget
• Leads portfolio decisions that balance short-term efficiency with long-term growth
• Defines enterprise performance-oriented paid media strategy aligned to GTM marketing priorities, segments, and strategic growth initiatives
• Translate business goals into demand generation strategies across channels including Global Paid Search, U.S. Advertising, and Account-Based Marketing paid media initiatives.
• Owns cross-channel investment strategy and allocation
• Holds decision authority on budget shifts, channel mix, and in-quarter tradeoffs
• Ensures media operates as an integrated, full-funnel demand engine
• Owns UPS–Amex paid media strategy, investment, and performance outcomes
• Leads joint planning to unlock incremental, co-funded growth

Requirements

• Proven leader with 15+ years managing large-scale, performance-driven media investment
• Strong commercial orientation with clear ownership mindset
• B2B expertise in performance-oriented paid search, digital advertising, customer loyalty initiatives, and full-funnel strategy
• Experience operating at enterprise level across functions and partners
• Track record of measurable growth through data, testing, and innovation
• Experience with leading teams
• Strong leadership, communication, and stakeholder engagement skills.
• Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.
• Bachelor\'s Degree or International equivalent

Preferred

• Bachelor\'s Degree or International equivalent