Responsibilities

• Develop and own Magaya's growth marketing strategy aligned with company revenue objectives and GTM priorities.
• Translate ICPs, market segments, customer data, and revenue opportunities into actionable audience and campaign strategies.
• Build integrated demand generation programs across inbound and outbound motions, using tools such as Clay, Hubspot, SalesIntel, or ZoomInfo.
• Own the marketing operations function and technology stack, directly managing the Marketing Operations Specialist and providing strategic direction over our systems, processes, data, automation, and reporting to ensure they effectively support demand generation and revenue growth.
• Partner with Business Development and Marketing Operations to develop targeted outbound campaigns for priority segments, accounts, industries, and competitive opportunities.
• Create repeatable, "always-on" programs that consistently generate and nurture demand rather than relying exclusively on one-time campaigns.
• Develop campaign strategies across the buyer journey, including acquisition, nurture, re-engagement, competitor displacement, and customer expansion.
• Own marketing's webinar strategy as a scalable channel for demand generation, thought leadership, product education, and customer engagement.
• Develop customer marketing programs that support adoption, cross-sell, expansion, advocacy, and engagement.
• Partner with Product Marketing to translate product positioning, launches, personas, and value propositions into demand-generating campaigns.

Requirements

• 8+ years of B2B growth, demand generation, or integrated marketing experience, preferably within SaaS or technology.
• Demonstrated experience building marketing programs that generate measurable pipeline and revenue impact.
• Strong understanding of B2B buying journeys, ICP development, segmentation, ABM, lifecycle marketing, and demand generation.
• Experience partnering closely with Sales and SDR/BDR organizations on coordinated inbound and outbound campaigns.
• Strong analytical mindset with the ability to translate performance data into strategy and action.
• Experience with platforms such as HubSpot, Salesforce, Outreach, Clay, or comparable marketing and sales technologies.
• Experience experimenting with AI, automation, enrichment, intent data, and emerging GTM technologies is strongly preferred.
• Ability to balance strategic planning with hands-on campaign development and execution.
• Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Excellent communication and cross-functional collaboration skills.

Preferred

• Experience experimenting with AI, automation, enrichment, intent data, and emerging GTM technologies is strongly preferred.

Benefits

• (Remote) Work from Home Structure
• Paid Time Off Programs
• Paid Sick Leave
• Paid Holidays
• Medical, Vision, Dental Voluntary Life Plans
• Critical Illness and Accident Policies
• 401(k) Retirement Plan