Responsibilities

• Drive Audience Acquisition & Engagement
• Plan, execute, and optimize multi-channel growth campaigns to acquire net new newsletter subscribers and qualified leads across our editorial portfolio
• Develop and test targeted campaigns across email, paid social, organic social, display advertising, and emerging channels
• Create compelling, audience-specific copy and creative assets that maximize conversion and engagement
• Build and refine audience segments using advanced data tools to deliver personalized user experiences across all digital touchpoints
• Understand impact of growth on other audience metrics and KPIs, such as engagement, and work cross-departmentally on related initiatives
• Campaign Analytics & Optimization
• Monitor campaign performance in real-time, identifying optimization opportunities to improve conversion rates, engagement metrics, and cost efficiency (CPL/CPC)
• Conduct A/B testing and experimentation to uncover insights that inform future strategies
• Provide actionable reporting and recommendations to stakeholders, highlighting key wins, learnings, and growth opportunities

Requirements

• 1-2 years executing integrated marketing campaigns across social media (paid specifically), email, and display channels
• Publishing or B2B media experience strongly preferred. Enthusiastic about journalism and the media industry.
• Familiarity with analytics and campaign reporting platforms (Google Analytics, Tableau, Looker, or similar)
• Excellent copywriting skills with the ability to adapt messaging for diverse audiences and channels
• Demonstrated ability to manage multiple campaigns simultaneously while maintaining attention to detail
• Sailthru, Eloqua, Lytics (CDP), Unbounce
• Google Analytics, Tableau, Google Data Studio, Looker
• Asana, JIRA, Microsoft Suite
• LinkedIn, Facebook, Instagram, YouTube, X/Twitter, Reddit
• Canva, internal brand asset management tools

Preferred

• Experience with graphic/video editing tools (Canva or similar)
• Familiarity with CMS platforms and knowledge of marketing automation platforms (Eloqua, Sailthru, etc)
• Experience working in agile or collaborative project management environments

Benefits

• Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact : take up to four days per year to volunteer with a philanthropic organization
• Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out : Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world