Responsibilities

• Make referring to Chronius the easiest, best experience a provider has with any practice. You'll build the end-to-end referral workflow: the referring-provider page, a low-friction intake process, a fast and reliable patient-matching commitment, closing-the-loop updates back to the referring provider after the first visit, and printable materials offices keep on hand. The goal is that once a provider refers to us once, referring again is the path of least resistance.
• Tee up our leadership to win referral relationships. Our founder/CEO and COO/CGO take the meetings and close the relationships; you do everything that gets them there and makes them effective, with a dedicated virtual assistant supporting you on research, contact gathering, and message sends.
• Research and build the prioritized target list of referring providers and practices by specialty and geography (cardiology, allergy/immunology, GI, rheumatology, neurology, and physical therapy across FL, NC, and NY), directing the VA on initial searches and contact information
• - Run the outreach that lands meetings: you create the sequences and follow-ups, and the VA handles sends and scheduling coordination
• - Prepare leadership for every meeting: who the provider is, what they care about, what to bring, and what the ask is
• - Build the leave-behinds and follow-up materials that convert a good meeting into an active referral relationship
• - Track the pipeline and refine targeting based on which accounts turn into recurring referrers
• 2. Conversion & Lifecycle Marketing
• Convert more of the demand we already receive.
• Design and write condition-specific and symptom-specific landing pages that speak our patients' language

Requirements

• A track record of measurably growing patient panels or patient volume. You can point to numbers you drove and explain exactly how you drove them
• 3+ years of hands-on marketing or growth experience in healthcare: a clinic, medical group, telehealth company, or specialty practice. DTC virtual care experience is a big plus.
• Scrappiness: you have startup experience, so you know how to do a lot with a little, without big budgets, big teams, or big agencies
• Creativity: you think outside the standard playbook, spot opportunities others miss, and aren't precious about where good ideas come from
• Speed and independence: you move fast, ship without hand-holding, and manage your own priorities against a clear goal
• Experience beyond paid ads: referral programs, community-based acquisition, healthcare SEO, and/or lifecycle marketing, and an understanding of what converts with audiences that distrust advertising

Preferred

• DTC virtual care experience is a big plus.
• Chronic illness proximity, personal or professional, is a significant plus.