Head of Marketing - Growth & Market Expansion
Flytrex
New York City, NY (Remote)
$170K/yr - $220K/yrIn-houseFull-timeSenior level5+ years exp.
6 hrs ago
Director of Growth Marketing
USA (On-site)
$130K/yr – $175K/yrSenior Level5+ years expFull time
Posted 1 day ago
Job Summary
Own end-to-end paid media programs and the full acquisition stack, from strategy and execution to measurement, budgeting, and compliance, while leading a small team and driving short- and long-term growth.
- Lead Google Ads and Meta Ads campaigns end-to-end
- Align lead quality with Sales capacity and build dashboards
- Own measurement, budgeting, and compliance processes
Job Description
Responsibilities
- Paid Media Execution: Personally build and optimize Google Ads and Meta Ads accounts, including structure, bids, audiences, keywords, creative, and budget pacing. Run documented A/B tests across offers, messaging, landing pages, and audiences.
- Acquisition Strategy: Own a channel mix led by paid digital and supported by organic search, automation, lead scoring, and nurture. Align lead volume and quality with Sales capacity, and partner with Sales on speed-to-lead and handoffs.
- Measurement and Martech: Own the marketing technology stack. Implement and troubleshoot events, tags, server-side tracking, and conversion feeds; validate platform results against CRM and enrollment records; and deliver weekly and monthly executive dashboards.
- Budget and Unit Economics: Own the marketing budget, lead forecasts, and CAC and contribution margin by channel and cohort. Set CAC guardrails, evaluate payback, and model growth and capacity scenarios with Finance.
- Compliance: Route all ads, offers, claims, landing pages, and content through compliance review before launch , in line with FTC and state regulations.
- Organic and Brand Coordination: Prioritize SEO, AI search visibility, and website content with internal and external partners.
- Team Leadership: Coach team members, agencies, and vendors while staying hands-on. Set goals tied to lead quality, enrollment, and retention, and recruit as the team grows.
- Your First 90 Days: Audit our Google Ads, Meta Ads, and conversion tracking, and deliver a prioritized improvement plan. Build a campaign-to-enrollment dashboard and review it with Sales and Finance. Use what you learn to set an initial testing roadmap and recommend acquisition targets.
Requirements
- 5–9 years of performance marketing experience, including hands-on B2C lead generation in Google Ads and/or Meta Ads within the past 12 months. Agency and in-house backgrounds are both welcome.
- Experience working within a regulated consumer compliance review process. Debt settlement experience is not required.
- Hands-on command of CRM, automation, analytics, and attribution, including implementing tracking and validating conversions against business outcomes.
- Ownership of campaign budgets, with specific examples of improving CPL, CPA, or conversion. Improving acquisition economics matters more than budget size.
- Experience guiding junior colleagues, specialists, or vendors while executing campaigns yourself. Managing managers is not required.
- Curiosity, coachability, integrity, and sound judgment in balancing creativity, compliance, and performance.
- Equivalent combinations of experience, education, and training will be considered. Duties may evolve with business needs.
Century Support Services
3.0 Glassdoor
Century is one of the nation’s largest companies providing debt settlement services to consumers having trouble with their unsecured debts. Our mission is to help each and every one of our clients resolve their debt in the shortest time possible and to perform in a way that we are extraordinarily responsive, innovative and professional. We do what we do to improve people’s financial lives. That’s our ‘WHY’ and the powerful cause that inspires us. With core values directed by trust, experience and integrity, Century’s team has devoted itself to providing the best experience for our clients while working on their behalf to help them on their journey toward financial freedom.Our employee-focused corporate culture provides a benefit-rich and fulfilling work environment, supporting our employees with training to develop our customer experience skills and provide career development. Century employees are recognized with peer nominated ‘Standing Ovation’ awards for going above and beyond to improve their client’s experiences. We also coordinate regular ‘Lunch with Leaders’ to facilitate an exchange of new ideas.If you are interested in joining our team, we are always looking for passionate, team-oriented individuals. Century offers more than even what you’d expect from a great place to work. Please check out our current job listings in the Careers of our website.
Founded in 2003
Irwin, Pennsylvania, USA
141 employees (5 in marketing)
0% recommend to a friend
0% CEO approval
Salaries
Posted range
$130K/yr – $175K/yr
Taken straight from the job posting.
The middle of this range ($153K) is 15% below the median base salary for Growth Marketing Director roles in the United States ($180K).
Growth Marketing Director median pay in the United States
Most pay falls between $161K and $200K. Based on 27 salaries.
Marketing Team
Marketing Team Size
5 (4% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
81.7K
Monthly Google Ads Budget
$26.9K
Traffic Source Mix
Search
13.9%
Direct
33.3%
Referral
3.9%
Social
1.7%
Paid
2.8%
Headcount Trend
Current headcount: ~141
News about Century Support Services
Links
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