Responsibilities

• Audience Journey Ownership The Membership department operates through two interconnected engines: Growth & Acquisition and Lifecycle & Retention. The Director of Growth & Acquisition owns the pre-conversion stages of the audience journey, including: - Audience Awareness - Audience Engagement - Registration & Identity Development - First membership transaction The role is responsible for building scalable acquisition systems that move audiences from discovery to first-time financial support across brands, platforms, and channels. The role oversees acquisition strategy, audience conversion pathways, registration growth, and first-gift performance while partnering closely with Lifecycle & Retention to ensure acquisition quality and long-term audience value. Core Area of Focus - Audience Growth & Acquisition Build and scale a sustainable audience growth and acquisition engine that: - Increase new member volume year-over-year - Expands the pool of high-potential future members - Improves conversion rates across engagement and donation pathways - Strengthens registration and known-user growth - Maintains disciplined CPA guardrails - Supports long-term lifetime value growth Success Metrics - New member acquisition growth - Registration and known-user growth - Conversion rate improvement across channels - CPA and acquisition efficiency - First-year retention performance - Growth of high-potential audience segments - Contribution toward long-term membership revenue goals Sustainable Growth Philosophy This role is responsible for balancing acquisition scale with long-term member value, ensuring growth strategies prioritize sustainable retention, audience alignment, and relationship quality - not simply transaction volume. Success in this role will be measured not only by acquisition volume, but by the organization’s ability to acquire engaged, high-quality supporters with strong long-term retention and participation potential. Strategic Responsibilities Growth Strategy & Modeling - Develop acquisition strategies aligned with long-term audience and revenue goals - Establish CPA and LTV frameworks to guide sustainable growth decisions - Forecast acquisition performance, conversion trends, and channel contribution - Identify scalable growth opportunities across paid media, audio, partnerships, and emerging platforms - Partner with Product and Lifecycle teams to strengthen audience registration, engagement, and conversion pathways Experimentation & Optimization - Lead acquisition testing and optimization across channels, products, and audience segments - Establish testing standards, reporting frameworks, and optimization processes - Analyze conversion performance, audience behavior, and messaging effectiveness to improve acquisition outcomes - Translate testing insights into actionable audience, offer, and conversion strategies - Build a culture of disciplined experimentation and continuous improvement Platform Growth & Expansion - Lead acquisition strategy for emerging products and platforms, including new product launching in FY27 - Define how new platforms support audience growth, engagement, registration, and membership conversion - Partner with Product and Lifecycle teams to develop audience experiences that strengthen participation, personalization, and membership value Channel & Performance Leadership - Oversee acquisition performance across digital, on-air, audio, and emerging channels - Lead conversion optimization across landing pages, donation flows, registration experiences, and onboarding pathways - Define channel strategy, KPI governance, and attribution standards - Maintain visibility into acquisition performance through reporting and dashboard oversight Narrative Integration & Audience Conversion Strategy - Partner with Membership leadership to align acquisition messaging with broader audience and membership strategies - Develop audience targeting, offer positioning, and conversion messaging frameworks - Translate organizational narratives into high-performing acquisition campaigns - Lead audience and messaging tests tied to conversion performance Cross-Functional Leadership - Partner with Product, Marketing, Insights, Editorial, and Development teams to align audience growth and conversion strategies - Support audience targeting, cohort analysis, attribution modeling, and performance forecasting - Align acquisition strategies across brands, platforms, and audience experiences - Lead recurring cross-functional growth and performance discussions Team & Operational Leadership - Manage and mentor Growth & Acquisition team members - Establish acquisition KPIs, reporting standards, and accountability frameworks - Oversee vendor and agency relationships - Support acquisition planning, budgeting, and resource prioritization

Requirements

• Experience leading multi-channel audience or membership acquisition strategies
• Strong understanding of CPA, LTV, conversion optimization, and revenue modeling
• Experience managing paid digital growth channels and acquisition performance
• Strong analytical, forecasting, and performance optimization capabilities
• Ability to build scalable audience growth systems and testing frameworks
• Experience leading cross-functional initiatives across Product, Marketing, Editorial, and Insights teams
• Strong understanding of audience engagement, registration growth, and conversion strategy
• Ability to translate audience insights and behavioral data into actionable growth strategies

Benefits

• Our benefits include a competitive salary and benefits package which includes medical, dental, vision, vacation, holidays, life insurance, disability coverage, retirement savings, and a commuter benefits plan.