Responsibilities

• Own the Google Ads department's performance outcomes across the full client portfolio
• Manage, mentor, and develop the LSA Manager and any Google Ads specialists on the team
• Build and maintain SOPs for campaign setup, optimization, reporting, and QA
• Collaborate with sales on new client onboarding and set realistic performance expectations
• Set campaign strategy across client accounts — search, LSA, and any emerging Google ad formats
• Conduct regular account audits and ensure campaigns are structured for maximum performance
• Own budget allocation recommendations and monthly performance reviews with internal stakeholders
• Stay ahead of Google Ads platform changes and translate them into actionable updates for the team
• Build, audit, and maintain conversion tracking across Google Ads and CallRail for the full client portfolio
• Set up and manage Google Tag Manager (GTM) containers — including tags, triggers, and variables — for accurate call and form conversion tracking
• Ensure CallRail number pools, call flows, and Google Ads integrations are correctly configured and firing
• Troubleshoot tracking discrepancies, broken tags, and attribution issues across accounts
• Establish a QA process so every new account launches with verified, tested tracking from day one
• Train the team on conversion tracking fundamentals, GTM best practices, and CallRail configuration so they can identify and flag issues independently
• Develop and deliver internal training on Google Ads, conversion tracking, GTM, and CallRail
• Build a training library — SOPs, video walkthroughs, and QA checklists — that new hires can onboarding from

Requirements

• 3–5 years of hands-on Google Ads management experience, preferably in an agency setting
• Expert-level knowledge of Google Tag Manager — containers, tags, triggers, variables, previewing, and debugging
• Deep experience with CallRail — number pools, tracking sources, Google Ads integration, and call attribution
• Proven ability to build and audit conversion tracking setups from scratch and diagnose attribution issues
• Strong enough technical knowledge to train others, write documentation, and QA their work
• Experience managing a team or mentoring junior media buyers
• Google Ads Search Certification required; Google Analytics and/or Tag Manager certifications a strong plus
• Experience in auto repair, home services, or local lead generation is a strong plus
• Comfortable presenting performance data and tracking setups to internal leadership
• Google Ads (Search + LSA)
• Google Tag Manager
• CallRail
• Google Analytics 4
• Google Business Profile Manager

Benefits

• Health, dental, and vision insurance
• Paid time off