Director, Go-to-Market Strategy - Government

Responsibilities

• Lead and execute go-to-market plans for products and features serving government customers.
• Define target audiences, priority use cases, positioning, messaging, and launch objectives.
• Coordinate launch activities across Product, Sales, Marketing, and other stakeholders to ensure launch readiness.
• Gather and synthesize customer, market, competitive, and sales insights to inform strategy and product planning.
• Translate government mission needs, procurement considerations, and adoption barriers into actionable recommendations.
• Create sales enablement materials including pitch decks, solution briefs, use-case narratives, competitive guidance, and value frameworks.
• Deliver training and support strategic opportunities through tailored messaging, presentations, and demonstrations.
• Define and track success metrics including launch readiness, customer engagement, pipeline contribution, and product adoption.

Requirements

• Demonstrated experience in go-to-market strategy, product marketing, sales enablement, or a related function, including leadership of cross-functional initiatives.
• Experience serving government markets and an understanding of public-sector buying processes, procurement cycles, and stakeholder needs.
• A track record of bringing products or features to market and translating complex capabilities into clear customer value.
• Strong writing, presentation, and storytelling skills, with experience developing persuasive sales and customer-facing materials.
• Ability to turn customer and market insights into practical recommendations for product and commercial teams.
• Strong collaboration and influencing skills, including the ability to align stakeholders without direct authority.
• Ability to manage multiple priorities, establish measurable objectives, and drive work from strategy through execution.

Benefits

• We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
• Working Pattern
• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.