Director, Go-To-Market & Product Marketing

New York City, NY (Hybrid)

$108K/yr – $121K/yrDirector/ExecutiveFull time

Posted 11 days ago

Job Summary

Owns go-to-market enablement and product storytelling for AAA’s offerings, translating complex topics into buyer-ready messaging, building the enablement library, and partnering with Product, Sales, and Communications to accelerate pipeline.

Own the messaging, personas, and demand programs across AI, SaaS, and professional services.
Drive field enablement, KPI definition, and program optimization with cross-functional teams.

Job Description

Responsibilities

Positioning and messaging
Develop positioning, value propositions, and messaging frameworks for AAA’s products and solutions.
Translate complex legal, technology, and AI topics into clear, buyer-ready language.
Partner with Communications to keep offering-level messaging aligned with the corporate story.
Sales and business development enablement
Build and maintain the enablement library: pitch decks, talk tracks, one-pagers, battlecards, FAQs, and objection handling.
Design and deliver programs that help business development teams engage customers and prospects, uncover new openings, and turn conversations into opportunities.
Develop demand generation and lead capture programs anchored in thought leadership, as well as lead nurture programs to support interested prospects.
Map conversation pathways for leads across the full spectrum of product and service offerings to create a path for AI product consideration and adoption.
Embed with business development: join customer calls, attend pipeline reviews, and learn where conversations stall and what teams need to move forward.

Requirements

8-12+ years of experience in B2B product marketing, GTM/field marketing, partner marketing, or business development roles in AI, SaaS, legal tech, or professional services organizations.
Proven experience building positioning, messaging, and enablement programs that improved how teams sell.
Hands-on experience working cross-functionally and building connections and collaboration across marketing, revenue, product, and partner teams, driving enablement that influences pipeline, deal velocity, and win rates.
Ability to translate technical and product-focused messages into customer-first narratives and buyer-ready language — and to help business development and sales teams do the same.
Comfort spending time with customers and in the field.
Demonstrated ability to define KPIs, analyze performance, and optimize programs based on data.
Strong leadership presence with the ability to influence stakeholders and bring structure to complex environments.
Excellent strategic thinking, writing, communication, and problem-solving skills.

American Arbitration Association

The American Arbitration Association® (AAA®), with its long history and experience in the field of alternative dispute resolution, provides services to individuals and organizations who wish to resolve conflicts out of court.The AAA role in the dispute resolution process is to administer cases, from filing to closing. The AAA provides administrative services in the U.S., as well as abroad through its International Centre for Dispute Resolution® (ICDR®). The AAA's and ICDR's administrative services include assisting in the appointment of mediators and arbitrators, setting hearings, and providing users with information on dispute resolution options, including settlement through mediation. Ultimately, the AAA aims to move cases through arbitration or mediation in a fair and impartial manner until completion.Additional AAA services include the design and development of alternative dispute resolution (ADR) systems for corporations, unions, government agencies, law firms, and the courts. The Association also provides elections services as well as education, training, and publications for those seeking a broader or deeper understanding of alternative dispute resolution.

Founded in 1926

New York, New York, USA

1.3K employees (27 in marketing)

www.adr.org

Salaries

Posted range

$108K/yr – $121K/yr

Taken straight from the job posting.

GTM median pay in the United States

$168K/yr

Most pay falls between $121K and $220K. Based on 481 salaries.

See all GTM salaries See more GTM jobs

See all American Arbitration Association salaries

Links

www.adr.org

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