Director, Global Title Marketing (Kids and Family)

Responsibilities

• Lead the development, execution, analysis, and ongoing optimization of global go-to-market strategies
• Translate series, film, character, and franchise attributes into differentiated campaign strategies that resonate with kids, parents, caregivers, and family co-viewers.
• Develop audience strategies that account for distinct developmental stages, interests, viewing behaviors, and levels of parental influence across preschool, kids, tweens, teens, and family audiences.
• Identify clear campaign objectives, audience priorities, strategic opportunities, and measures of success. Holding team members and partners accountable throughout campaign development and execution.
• Apply a global perspective while recognizing regional differences in family dynamics, cultural relevance, content discovery, and children’s media consumption.
• Ensure campaign strategies and executions are age-appropriate, inclusive, brand-safe, and aligned with applicable privacy, advertising, and platform guidelines.
• Proactively identify key milestones, connect workstreams, resolve challenges, and ensure that creative and tactical executions ladder up to the overall strategy.
• Brief cross-functional teams on campaign strategy so each discipline can develop a cohesive, audience-led plan.
• Serve as a subject-matter expert and enthusiastic steward of assigned titles, characters, and franchises.
• Build marketing strategies that support both the immediate title launch and long-term health, relevance, and growth

Requirements

• Bachelor’s degree or equivalent professional experience.
• 7+ years of entertainment marketing experience. With demonstrated experience developing campaigns for kids & family content, family entertainment, animation, or youth-focused brands.
• Experience leading multi-channel campaigns from strategy through execution and performance analysis.
• Solid awareness of the distinct needs and behaviors of kids, tweens, parents, caregivers, and family co-viewing audiences.
• Demonstrated ability to market to young audiences responsibly and navigate relevant brand-safety, privacy, advertising, and platform considerations.
• Solid interpersonal skills and a proven ability to manage relationships with senior internal stakeholders, creators, talent, filmmakers, studios, agencies, and external partners.
• Robust strategic judgment and the ability to translate audience, cultural, creative, and business insights into actionable campaign strategies.
• Data-driven marketer with experience analyzing campaign performance and applying learnings to optimize results.
• Ability to manage multiple titles, priorities, and stakeholders within a dynamic and highly collaborative environment.
• Exemplary written, verbal, and presentation skills, with solid attention to detail.